Disney Advertising Chief Rita Ferro Named to Latina Powerhouse 100

Rita Ferro, the advertising chief at Disney, has been named to the 2026 Latina Powerhouse 100, an annual list of influential Latinas published by ¡HOLA! Américas. She appears in the Visionaries category, one of eight the list uses.

The other categories are Entertainment, Fashion, Gastronomy, Beauty & Wellness, Sports, Creative Forces and Changemakers. Inde Navarrette and Melissa Barrera also appear on the list, according to Variety, which reported the names on 26 October 2026.

¡HOLA! Américas says Ferro earned her place for her leadership in global advertising. Advertising is the money behind much of the free and ad-supported viewing people now do on their phones and televisions, so the role sits close to what audiences see every day.

The Latina Powerhouse project started in 2020. It now counts a community of more than 500 women. The Top 100 is HOLA!'s yearly initiative to celebrate Latinas it describes as influential, empowering and inspiring.

The honourees will be recognised at the annual Latina Powerhouse gala, set for 2 November in Miami.