Banijay Partners With Don't Tell Comedy to Take Its Stand-Up Worldwide
Banijay America has struck a strategic partnership with Don't Tell Comedy, the company behind secret-location stand-up shows, to take its comedy to audiences around the world. Deadline reported the deal on 27 October 2026.
Banijay Rights, the global distribution arm of Banijay Entertainment, is also a party to the agreement. Under it, Don't Tell Comedy's stand-up library will be distributed internationally across three kinds of streaming. AVOD means ad-supported on-demand viewing. FAST means free channels that carry ads. SVOD means paid subscription services. Prime Video Direct, Amazon's route for putting titles on Prime Video, is included.
The partnership covers Don't Tell Comedy's 14 million followers and 115 hours of stand-up content. Its short taped specials gather more than 1.5 billion views a year across YouTube and other platforms, according to the company's figures as reported by Deadline.
Banijay will also launch new dedicated Don't Tell Comedy channels on YouTube. For viewers, that means a second home for the material beyond the streaming services.
The deal goes further than distribution. It includes development of new projects, brand partnerships, meaning deals with companies to feature or sponsor content, and financing to help expand the company's digital reach.
Don't Tell Comedy was founded in a Los Angeles backyard in 2017. It now stages more than 5,000 secret-location shows a year worldwide, with the United States as its biggest market. Comedians Ralph Barbosa, Robby Hoffman, Michael Longfellow, Katherine Blanford and Malik Elassal all started on its stages.
The company is led by chief executive Kyle Kazanjian-Amory. Ben Samek is chief executive of Banijay America. Shaun Keeble is senior vice president of monetisation at Banijay Rights, the role that oversees how content earns money across platforms.
The shift is simple to describe. A live-show company with a large online following is now bringing its library, its channels and its new projects under the same international roof. Whether that changes what viewers see first, and when, will become clearer as the channels launch and titles appear on each platform.
