Selena Gomez and Demi Lovato Team Up for Rare Beauty Blush Campaign
Selena Gomez has brought Demi Lovato into Rare Beauty's new campaign, which the brand announced on 28 October 2026. The campaign is called "Still Making Each Other Blush," and Billboard reported the pairing as a reunion of the two performers.
The campaign's set includes two liquid blushes in different shades. Liquid blush is a cheek colour with a runny or creamy texture, applied with the fingers or a brush. Rare Beauty describes its Soft Pinch Liquid Blush as an award-winning bestseller that is lightweight, layerable and long-lasting. The brand also says one sells every four seconds, according to its website.
The joint product is named the Delena Soft Pinch Blush Bundle, a name built from the two stars' first names. A bundle is a set of items sold together at one price. Elle reported that the bundle launched on 28 October 2026.
The two actors go back to childhood. They met on the children's programme Barney & Friends in 2002. Years later, they appeared together in the 2009 film Princess Protection Program. Gomez starred in Wizards of Waverly Place, while Lovato starred in Sonny With a Chance, two shows that many viewers of that era watched in the same after-school hours.
For anyone shopping for blush, the practical details are simple. The set and the bundle are sold by Rare Beauty, and the shades and prices are listed on the brand's site. For everyone else, the campaign is a reminder that the two women's paths have crossed more than once, this time in a makeup aisle.
