AC Milan and Inter Unveil Generali Stadium, Their Planned Home After San Siro
AC Milan and Inter have revealed the design of their planned new shared stadium, and it will be called the Generali Stadium. The name comes from Generali, an Italian insurance company. The clubs aim to move in from 2031.
The new ground will have 71,500 seats. BBC Sport reports that the stadium will replace San Siro, the famous ground both clubs have used for decades.
The money is large. Generali has agreed to pay about 650 million euros (£542m) for naming rights, which means the right to put its name on the stadium, through to 2052. That works out at about £27m a season, or £13.5m a year for each club. The stadium is expected to cost about 1.2 billion euros (£1bn) to build.
Gerry Cardinale, AC Milan's owner, told BBC Sport that the Generali deal is "the biggest stadium naming-rights deal in the history of global sports." Both clubs are owned by separate US-based investment firms, and both are backing the project together.
The clubs plan to sell just under 12,000 seats as premium or hospitality seats. Hospitality seats come with extras such as food and drink, and they usually cost more than a standard ticket. The stadium is also meant to host concerts and matches in other sports, not only football.
The move is a big break with the past. AC Milan have played at San Siro for 100 years. Inter moved in there in 1947, and the two clubs have shared the ground ever since. In 2025 they paid 197 million euros (£164m) to buy San Siro and the land around it. The sale was approved by Milan's city council in September 2025 and completed in November that year.
Not everyone is pleased. Some Inter fans protested outside the announcement venue. They held a banner reading "You will never extinguish the lights at San Siro" and chanted "Hands off San Siro." The stadium has also drawn legal attention. In March 2026, Reuters reported that prosecutors searched Milan City Hall as they probed the San Siro sale.
For supporters, the news is about more than money. Generations of fans have sung in the same stands, and many will feel the loss of that link when the clubs leave. The new stadium is due to open five years from now, and the clubs have said they want to carry the spirit of San Siro into it.
