Burberry Sets Its Festive Campaign at Longleat House, With Pierce Brosnan and Fiona Shaw as Hosts
Burberry, the British label known for its check pattern, has unveiled its 2026 festive campaign, and it is set at Longleat House, a stately home in Wiltshire, England. WWD reported the campaign, which is called "Wrapped in Burberry: Celebrating 170 Years."
The film shows a gathering at the house. Actors Pierce Brosnan and Fiona Shaw appear as its hosts. Wu Lei, whom WWD identifies as a global brand ambassador for the label, is also in the campaign. Harmony Korine directed it.
The guest list includes Dylan Brosnan, Cara Delevingne, Dwyane Wade, Gabrielle Union-Wade, Kim Min-ha, Nico Parker and Emma Thynn, Marchioness of Bath.
The campaign is part of Burberry's yearlong celebration of its 170th anniversary. Daniel Lee, the label's chief creative officer, leads the design direction of its collections, which is the senior creative role at the company.
The festive collection, the range built for the winter holiday season, features the Kensington trenchcoat. A trenchcoat is a long, belted coat style. This version is made from lightweight cashmere with a brushed finish, meaning the fibres have been raised on the surface for a softer feel. Cashmere is a fine wool, usually from goats.
The collection also includes check cashmere scarves, available in more than 40 colours. The check is the pattern most associated with the brand, and the scarves bring it into the holiday range in a wide palette.
Burberry's campaign ties the festive season to an anniversary the label is marking through the whole of 2026. Pairing a historic English house with a mix of actors, models and personalities puts the brand's heritage on screen, while the clothing is the product on sale.
