Kellogg's Removes Rice From Rice Krispies and Coco Pops, Which Now Contain Wheat Gluten

Kellogg's has removed rice from two of its best-known cereals, Rice Krispies and Coco Pops, and both now contain wheat gluten. The Guardian reported the change on 3 November 2026. The company said rice had been taken out because of "changing weather conditions".

Rice Krispies is now made with rice flour rather than rice. Coco Pops uses a blend of rice flour and corn flour. Kellogg's said the recipe shift reflected how the climate crisis had affected the quality and availability of some rice and grains.

The company said both reformulated cereals remain non-HFSS, a UK labelling term meaning they are not high in fat, salt or sugar. It also said both contain no artificial colours, flavours or sweeteners, and that they keep the same levels of fibre, vitamin D and iron.

The gluten change is the one with the most direct effect on some buyers. Gluten is a protein found in wheat and some other grains. Until now, both cereals carried a "may contain gluten" label because they were made in a factory that also handles other gluten-containing cereals. The new recipes contain wheat gluten, so they are no longer suitable for people with a wheat allergy or coeliac disease, a condition in which gluten damages the gut.

Packaging has been updated to reflect this. Wheat will be declared as an allergen on the pack and printed in bold in the ingredients list for both cereals. Both products now carry prominent labels on their packs alerting shoppers to the recipe change.

Sales of Rice Krispies fell in both value and volume, according to The Grocer magazine's top products survey 2026.