Ferrari's First Electric Car Is Already Fully Allocated for 2027
Ferrari's first electric car, the Luce, has no unsold output left for 2027. Chief executive Benedetto Vigna said on the company's third-quarter earnings call on 3 November 2026 that the 2027 production run is fully allocated. Every Luce Ferrari plans to build that year already has a buyer, so a new customer would have to wait a year for delivery.
The Luce is a five-seat battery-electric vehicle designed by Jony Ive, the former Apple design chief. TechCrunch reports a starting price of about $615,000. Ferrari describes it as a new full-electric sports car. First deliveries are expected to begin in the fourth quarter.
The order book, the list of confirmed customer orders the company has yet to deliver, has tightened in steps over the past year. In its 2025 full-year results in February, Ferrari said its order book extended towards the end of 2027. In its Q2 2026 results at the end of July, Vigna said the order book entirely covered 2027. The November announcement is the first of these updates to name a single model as fully committed for that year. Ferrari separately disclosed in its Q2 results that the 12Cilindri Manuale, a Special Series model (a limited run of bespoke variants), was already fully allocated.
Ferrari's third-quarter figures were also released on 3 November. The company reported revenue of €1.9 billion, up 7% from a year earlier, and net income of €431 million, up 13%. It shipped 3,368 cars in the quarter. Reuters reported that Ferrari raised its full-year guidance, its own forecast for the year, to adjusted earnings of at least €3 billion, up from €2.97 billion. Yahoo Finance's earnings summary puts third-quarter EBIT (earnings before interest and tax, a measure of operating profit) above €560 million, and net revenues up nearly 10% at constant currency, meaning with exchange-rate movements stripped out.
The Luce's allocation has also drawn scrutiny over how orders were built. In June, Bloomberg reported that Ferrari had told clients that buying the Luce was a stepping stone to other exclusive models and could help them move up wait lists. Reuters reported later that month that Ferrari denied making access to its limited-edition models conditional on purchasing the Luce.
Ferrari has also said it plans to open new Tailor Made centers in Tokyo and Los Angeles in 2027, a commitment set out in its 2030 strategic plan. Tailor Made is the company's custom-configuration business, where buyers specify their own colours, materials and trim. The Luce's sales channel now runs through that same business as well.
The broader context here is that a sold-out production run measures how many clients committed money ahead of delivery. It does not measure how the car drives, how it is serviced, or how it sells once the initial allocation is complete.
In my view, the more useful number for the next 12 months will be the first delivery volumes and the pricing that follows, not the allocation headline. Ferrari has been able to hold its order book for years, and the Luce tests whether that discipline extends to a model with a different powertrain and a different buyer base. The company has already placed an electric car at the top of its range. What the order book makes possible in 2027 is a clearer view of demand before the first customers take delivery, which gives Ferrari, its suppliers and its clients a more concrete basis for planning the year ahead.
