Google's Pixel Tag Is On Sale at $29.99, and It Is Built for Android

Google's Pixel Tag went on sale on November 10, 2026, at $29.99 for a single unit or $99 for a four-pack. Google first announced the tracker in August 2026. It attaches to keys, bags, and other everyday items, and owners locate it through the Find Hub app on Android.

According to TechCrunch, the Pixel Tag measures 1.1 by 1.8 inches, is 0.2 inches thick, and weighs 0.4 ounces with its battery installed. The stainless steel body carries an IP67 rating, which covers dust ingress and submersion up to 1 meter for 30 minutes. Power comes from a user-replaceable CR2032 coin cell, a small flat battery common in key fobs and similar gadgets, with battery life of up to one year.

The radio stack combines Bluetooth with ultra-wideband, a short-range radio that measures distance far more precisely than Bluetooth alone, for precision finding at close range. Pairing uses Fast Pair and requires Android 9 or newer. The tag does not include NFC (near-field communication, the chip that lets some trackers be read by tapping a phone), so a tapping phone cannot read it the way it can some competing trackers.

For nearby recovery, a double press of the button rings the paired phone. The tag also has a built-in speaker with three loudness levels and a maximum output of around 80 decibels. For location beyond Bluetooth range, the Pixel Tag relies on a crowdsourced network of more than a billion Android devices worldwide.

Sharing and Lost-mode behaviour are handled in Find Hub. An owner can share a tag's location with up to 10 people. When a tag is placed in Lost mode, it can share the owner's email address, phone number, and a short message with whoever finds it.

The tag is available in two colours, silver and pale green.

The Pixel Tag arrives in a category that has been crowded for years, and the headline comparison to Apple's AirTag is the one most buyers will make first. The spec sheet shows the practical differences: Android-only pairing and the Find Hub ecosystem on one side, a replaceable coin cell and a sounder rated to about 80 decibels on the other.

In my view, those design choices favour a specific user base. Owners who already carry an Android phone will weigh them far more heavily than anyone considering a switch from another ecosystem.

In my view, the Lost-mode disclosure deserves more attention than the price. Sharing an email address and phone number with a stranger is what makes a found bag easy to return, and it is also a deliberate exposure of personal contact details to whoever picks up the tag. Owners will need to decide how much of that information they want attached to an object that can end up anywhere.

The broader context here is simpler. A four-pack at $99 puts location tracking for a set of keys, a backpack, and a suitcase within reach of a wide audience. The billion-device crowdsourced network behind it means a lost item can be located far beyond the range of any single phone. Whether that network becomes the decisive advantage will depend on how many owners of the tags also carry Android devices nearby, and the first weeks on shelves will begin to answer that question.