50 Cent Posts AI Deepfakes of Former Nvidia Chief Jensen Huang

Rapper 50 Cent has posted two AI-generated videos showing Jensen Huang, the former chief executive of the chip company Nvidia, inside famous music videos. Billboard reported the posts on Friday, 13 November.

The first is a deepfake, a video in which artificial intelligence swaps one person's face onto another's body. 50 Cent altered the video for "P.I.M.P.", his 2003 single that reached No. 3 on the Billboard Hot 100, the US chart that ranks the week's most popular songs. In the edited clip, Huang takes the place of Snoop Dogg, who appeared on the song's remix alongside G-Unit's Young Buck and Lloyd Banks.

His caption invited Huang to "come be head of AI at G-Unit film & television," the company name tied to 50 Cent's label and production work.

The second video places Huang's face on Justin Bieber in Drake's 2020 "Popstar" video. Both clips are jokes at the expense of a real person, and both were made without his involvement.

The posts come at a difficult moment for Huang. He stepped down as Nvidia's chief executive on Thursday, 12 November, after reports of an extramarital affair with a Chinese spy. Before leaving, he sent a company-wide message in which he said he had been "unfaithful" to his wife, Lori Huang. The couple share two children.

Deepfakes of real people raise a question that the music business already works on. Who controls a person's face and voice when someone else uses them? Record labels and artists now negotiate AI voice licences, which are formal permissions that set out whether and how a voice can be copied and paid for. A video like this one has no such permission behind it. It is also a reminder that the same tools can make a joke out of a real person's private life within hours of a headline.

50 Cent has not, in the material reported so far, explained the choice of targets. Nvidia has not publicly responded to the posts.