Ferrari Style Opens Its First Permanent New York Store in SoHo

Ferrari Style has opened its first permanent store in New York, on the corner of Prince Street and Mercer Street in Manhattan's SoHo neighbourhood, according to Dezeen, which reported the opening on 13 November 2026.

The building is long and narrow, and it spreads across two levels. Its outer walls are clad in brushed metal, a metal finish with fine parallel lines across the surface. Curved window mullions, the thin bars that divide a window into panes, run along the building's length and frame floor-to-ceiling glass.

The store was designed by Formafantasma and Gonzalez Haase AAS, working with Rocco Iannone, the creative director of Ferrari Style. The New York opening follows a Ferrari Style store in London that the same team designed.

Inside is an atelier, a workshop where pieces are made and fitted. It is the second atelier the brand has, after the one in London.

Formafantasma describes itself as a research-based design studio. Its projects start from research into the ecological, historical, political and social forces that shape how things are designed. The studio is based at Via Privata Assab 1 in Milan, Italy.

For New Yorkers, the change is a physical one: a fixed home on a busy SoHo corner, rather than a temporary space. For the people who worked on the building, it is another project that began on paper and ended up on a street that visitors walk past every day.