Latin Grammy Nominees Try on Meta Smart Glasses in Las Vegas
Artists booked for the Latin Grammys spent two days in Las Vegas trying on Meta's smart glasses, with Billboard's Brazilian and Spanish-language editions running the event. The activation took place at the Museum of Illusions on November 10 and 11, 2026, ahead of the 27th Annual Latin Grammy Awards. Billboard reported that the two Billboard editions, Billboard Brasil and Billboard Español, worked with Meta on the programme.
Guests explored optical illusions, the kind of room-sized tricks that play with depth and perspective. They also recorded on-camera conversations about music and their careers. The glasses were the thread through all of it, with each artist wearing a pair as they moved through the exhibits.
The nominations were a central talking point. Luísa Sonza earned a nomination for best reggaetón performance, the Latin Grammy category for music in the reggaetón style, for "Uñas afiladas" with Sofía Reyes. It is her first Latin Grammy nomination outside the Brazilian categories. The two artists also wrote three songs in a single studio session and released all three.
Bruses received three nominations. Their album Desde el Coma took three years to complete, a long stretch of work for a record that now sits in the running for awards.
J Noa was nominated in the best rap or hip hop song category for "Antisistema." Francisca Valenzuela's "Bugambilia" is also up for an award, in the alternative song category. She wrote it during her first postpartum period, the months after giving birth, and it is about motherhood.
Nominations do not guarantee a win. The Latin Grammys are voted on by members of the Latin Recording Academy, and the winners will be announced at the ceremony. Until then, each nominee's name sits on a list that will be read out in full on the night.
For the artists, the Las Vegas days offered something different from a standard press schedule. Time in front of a camera, with a pair of glasses and a set of illusions to navigate, is a lighter kind of promotion. It also gave each nominee a few hours away from the usual routine of interviews and rehearsals.
