Berlin-based Passionfroot has raised $15 million in a Series A round led by Insight Partners, with the capital earmarked for expansion into the U.S. and Latin American markets. Co-founder and CEO Jen Phan is relocating to New York, where the company is opening a U.S. office, alongside a second new office in São Paulo, Brazil. Existing investors Creandum, Supernode Global, and s16vc also participated in the round, bringing Passionfroot's total funding to more than $21 million since its first round closed in December 2021. The company's previous raise was a $3.8 million seed round reported in October 2024. TechCrunch

Passionfroot runs a marketplace that connects B2B creators — people who produce newsletters, videos, and social content aimed at professional audiences — with companies looking to reach those audiences. Its client roster includes ElevenLabs, Figma, Replit, Framer, and Gamma, a lineup concentrated in developer tools and SaaS (software delivered via subscription rather than installed locally). At the time of the Series A announcement, the company had 15 employees. Revenue grew 13x over the last year, and the platform has paid out at least $10 million to creators in the past 18 months.

The platform's technical differentiator is a proprietary creator graph — a structured map of performance and reach data drawn from thousands of campaigns. That graph feeds an AI agent called Zest, which helps brands create campaigns, execute them, monitor performance, and identify suitable creators for specific objectives. A wallet feature handles cross-border payments to creators globally while giving companies visibility into how much they are spending.

Passionfroot is also developing measurement tools for an emerging concern in B2B marketing: how campaigns influence brand visibility inside AI-generated answers and AI citations. As LLM-powered search tools like ChatGPT, Perplexity, and Google's AI overviews increasingly shape how technical content surfaces, marketing teams want to know whether a sponsored newsletter or creator campaign actually moves the needle on how a brand appears in those results. Passionfroot plans to extend its AI feature set to creators as well, with monetization guidance and content ideation on the roadmap.

Rebecca Liu-Doyle, managing director at Insight Partners, commented on the deal. TechCrunch

The broader context here is a B2B creator economy that has matured alongside a shift in how technical audiences discover and evaluate software. Developer-focused newsletters, YouTube channels, and LinkedIn voices have become distribution channels that B2B SaaS companies treat as core infrastructure rather than supplemental marketing. Passionfroot's client list reads like a who's-who of post-2020 developer tools, and the 13x revenue figure suggests that demand for structured creator-brand matchmaking in this segment is compounding.

The move to measure AI citation impact is worth flagging. The question of whether a sponsored campaign shifts how a brand appears inside ChatGPT, Perplexity, or Google's AI overviews is becoming a measurable concern for marketing teams. Passionfroot is positioning itself to answer that question with data from its campaign graph, which would extend the marketplace's value beyond pure matchmaking and payments.

The geographic expansion follows a familiar playbook for European startups that have found a strong product-market fit and move headquarters functions to New York for U.S. enterprise access. The São Paulo office is less conventional and points to Latin America as an underserved market for B2B creator marketing, though the facts available don't detail the strategic rationale beyond the office opening itself.

At 15 people, Passionfroot is deploying $15 million across two new offices, AI agent development, and a payments infrastructure that already handles meaningful cross-border volume. The headcount-to-capital ratio suggests an aggressive build phase, particularly given that the company is simultaneously expanding into two new regions and deepening its AI and measurement capabilities. Whether that pace is sustainable will depend on whether the revenue growth trajectory holds as the platform moves beyond its European base and into markets where it lacks the creator graph density it has built at home.