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FiGa Films Picks Up Guatemalan Debut 'Nosotros' Ahead of Toronto World Premiere

Putri ArdhanaPublished 3d ago3 min readBased on 3 sources
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FiGa Films Picks Up Guatemalan Debut 'Nosotros' Ahead of Toronto World Premiere

A first feature from Guatemala has found its global sales home before it has played a single public screening. FiGa Films has acquired worldwide sales rights to Nosotros, a drama written and directed by Joaquín Ruano, ahead of its world premiere in the Discovery programme at the 51st Toronto International Film Festival, which runs September 10–20 (Variety).

The deal was negotiated by Sandro Fiorin, CEO of FiGa Films, a sales, production, and distribution company founded in 2006 with a library of more than 80 films, predominantly from Latin America. TIFF's official press release for the 2026 Discovery programme confirms Nosotros as a World Premiere, and the festival's films listing page includes the title under its Discovery section (TIFF press release, 28 July 2026; TIFF films listing).

Nosotros follows Romero, a private security guard who leaves his family in the Guatemalan highlands and forms a bond with Nubia, a trans woman who runs a small shop in the mall he patrols. The cast includes Lola Vásquez, Jozef Coxaj, and Mayra Salvador. It is a Guatemala–Mexico co-production, produced by Pamela Guinea and Joaquín Ruano through their respective companies, Cine Concepción and Cine Murciélago (Variety).

For Fiorin, the deal closes a thread he has been tracking for a decade. FiGa Films first spotted Nosotros in early development at BrLab in 2016, a Latin American project market, according to the CEO. His relationship with producer Pamela Guinea goes back further still: the two first met at the San Sebastián film festival more than 20 years ago and have since collaborated on four films (Variety).

What makes the acquisition stand out is the patience behind it. A sales company — meaning a firm that licences films to distributors in different territories — rarely tracks a project for ten years before locking down rights. The fact that Nosotros is Ruano's debut feature, and that it landed a Discovery slot at TIFF, means the film will be introduced to international buyers on one of North America's most prominent festival stages. Discovery, for context, is TIFF's programme for emerging filmmakers, a section that has historically served as a launchpad for directors early in their careers.

For audiences, the practical effect is straightforward: a Guatemalan story, made by a first-time filmmaker and backed by producers working across two countries, will now have a sales company actively pitching it to distributors around the world. Whether those pitches turn into theatrical releases or streaming deals in any given country will depend on how the film lands with buyers at TIFF and beyond — and, as ever, on the festival audience response in September.