Entertainment

Broadway Bounces Back: 30 Shows Gross $34.9 Million as Summer Heats Up

Lorna HartiganPublished 3d ago4 min readBased on 3 sources
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Broadway Bounces Back: 30 Shows Gross $34.9 Million as Summer Heats Up

Broadway's 30 productions grossed $34,864,840 for the week ending July 26, 2026, up about 13% from the previous week, with 273,061 tickets sold across the league's houses. Attendance rose 7% week-over-week and 11% over the same week last season, according to Deadline's box-office report published July 28. The rebound comes as several shows hit their stride — or their final performances.

"Ragtime" set the highest weekly gross in the history of Lincoln Center Theater, taking in $1,625,400 and breaking its own house record. The production, which won the Tony Award for Best Musical Revival, has had its run extended three times and is now set to close on August 16. Its average ticket price was $192.95 — well above the Broadway-wide average of $127.68 for the week.

The top five earners were led by "The Lion King" at $2,428,755, followed by "Hamilton" at $2,341,119, "Death of a Salesman" at $2,234,252, "MJ" at $1,933,319, and "Harry Potter and the Cursed Child" at $1,887,297. Several of those played to packed houses: "Hamilton," "MJ," and "Death of a Salesman" all reported sell-out crowds. Hamilton also commanded the week's highest average ticket price at $217.91, with "Death of a Salesman" close behind at $212.79.

"Death of a Salesman" played only seven performances — one fewer than the standard eight-show Broadway week — and still grossed over $2.2 million. Fewer performances with full houses means higher demand per seat, a pattern the box office rewards when a production is drawing capacity crowds.

Meg Stalter returned to a full week of performances in "Oh, Mary!" after missing shows the prior week due to illness, and the production responded with a virtual sell-out at the Lyceum Theatre, grossing $1,078,641. "Hadestown" and "The Outsiders" also posted sell-out weeks, grossing $907,358 and $1,063,041 respectively.

Two shows used the week to say goodbye. "Joe Turner's Come and Gone" closed its four-month limited engagement at the Ethel Barrymore Theatre with its best week yet — $1,183,148 and 99% of seats filled, the highest gross of its run. "Cats: The Jellicle Ball" announced an August 8 closing date after selling out and grossing $1,189,431.

Not every show was at capacity. "The Rocky Horror Show" dropped $227,522 from the previous week to gross $817,231 at 88% capacity. "Titanique" filled 87% of seats and grossed $789,068, while "Two Strangers (Carry a Cake Across New York)" grossed $608,134 at 79% capacity. "Every Brilliant Thing," starring Tracee Ellis Ross, was up about $93,000 to $454,088 at 90% capacity. "Just in Time" and "Schmigadoon!" both reached 99% capacity.

The 2026-27 Broadway season is in its ninth week, with total season gross at $317,835,701 — down about 7% from the same point last year. Season attendance stands at 2,599,894, down 1% from a year ago. The previous week, ending July 19, had seen 31 shows gross $30,989,768 with 255,560 attendees, per the Broadway League.

The week's jump — roughly $3.9 million and 17,500 more tickets sold than the week before — suggests midsummer audiences are showing up, even as the season-to-date totals trail last year's pace.