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BTS Withdraws From 2027 Grammys Over New Asian Pop Category

Elena MarquezPublished 2d ago5 min readBased on 5 sources
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BTS Withdraws From 2027 Grammys Over New Asian Pop Category

On July 29, 2026, all seven members of BTS announced on Instagram that they are withdrawing from consideration for the 2027 Grammy Awards. The coordinated posts came in response to the Recording Academy's newly created Best Asian Pop Music Performance category, which the Academy announced around June 2026 alongside a Best Latin Song category as part of a broader expansion of five new categories for the 2027 ceremony The Guardian.

The statement BTS posted read: "We have decided not to enter the Grammys this year. I hope that music can be heard and loved for what it is, rather than being divided by region or language." The phrasing frames their withdrawal as a rejection of genre- or language-based categorization, not as a broader rejection of the Grammy institution itself The Guardian.

The new Best Asian Pop Music Performance category is limited to singles or tracks, vocal only, and requires "meaningful use" of an Asian language to qualify Grammy.com. Recording Academy president Harvey Mason Jr. said the category was added because the music community felt they needed more opportunities to celebrate different and new genres of music The Guardian. The Academy is introducing five new categories in total for the 2027 Grammys Grammy.com.

BTS's album Arirang, which is overwhelmingly in Korean, would be a near-certainty for inclusion in the new Asian Pop category given its language profile. The category's language requirement means that Korean-language releases by K-pop acts would be routed into a separate category rather than competing in the general pop fields. The introduction of the Best Asian Pop Music Performance category has already prompted criticism that Asian acts could be sidelined from top Grammy categories AP News.

The broader context here is a tension between inclusion and segregation that has shadowed the Grammys' category expansion strategy for decades. When the Academy adds a genre-specific category, it creates a legitimate pathway for recognition in that genre, but it also gives voters a convenient alternative destination for ballots that might otherwise land in the marquee categories like Record of the Year or Song of the Year. BTS themselves were the first K-pop act to receive a Grammy nomination, breaking through in 2021. The 2026 Grammys produced the first Grammy win for a K-pop act when "Golden," from the film KPop Demon Hunters, took Best Song Written for Visual Media The Guardian. That win came in a visual media category, not a pop field. The question BTS's withdrawal implicitly poses is whether the Academy's new Asian Pop category accelerates mainstream recognition of Asian artists or contains it.

As of July 29, the Recording Academy had not commented on BTS's withdrawal. The Guardian reported that it had requested comment from the Academy The Guardian.

The 2027 Grammy Awards ceremony is scheduled for February 7 in Los Angeles The Guardian. The eligibility window and submission process for that cycle will determine whether other Asian pop acts follow BTS's lead or compete in the new category. BTS's decision does not bind other artists, but the group's global profile means their stance carries symbolic weight that extends beyond their own candidacy.

Looking at what this means for the industry landscape, BTS's withdrawal creates a messaging problem for the Recording Academy. The organization launched the Asian Pop category partly to signal institutional openness to non-English popular music. Instead, the most commercially successful Asian pop act in the world has used the category's existence as a reason to disengage from the Grammys entirely. Whether other K-pop acts and Asian artists view the category as a genuine opportunity or a mechanism that confines them to a separate lane will shape its long-term credibility. The Recording Academy's response, when it comes, will need to address not just BTS's withdrawal but the structural critique embedded in their statement: that musical excellence should not be sorted by region or language.