Karol G has fronted Reebok's new "Born Classic. Worn Together." campaign, a film and photo push built around the Reebok Classics sneaker line and the Colombian singer's current creative era.

The campaign was shot in Mexico City by photographer and director Alfred Marroquín. It features a diverse cast dancing to "Tropicoqueta," a track from Karol G's recent work, with orange tones running through the visuals — a colour drawn from what Billboard describes as her "Tropicoqueta" era. Billboard

Reebok calls the campaign a celebration of "connection, self-expression, and community." It follows the brand's earlier "Born Classic. Worn for Life." push, shifting the framing from durability to togetherness — a subtle pivot that puts the sneaker in a social setting rather than a solo one.

Karol G's own words appeared in a press statement carried by Billboard. Her role goes beyond appearing in a single ad: Billboard exclusively named her as Reebok's global brand ambassador in January, in a multiyear partnership that also marked the return of the Reebok Classics sneaker line to retail.

The timing lines up with a busy stretch for the artist. Karol G has announced a forthcoming studio album, "No Me Arrepiento de Sentir Tanto," and is currently on the road with her "Viajando Por El Mundo Tropitour," a trek scheduled to run through 2027 across the United States, Latin America, and Europe.

For Reebok, the ambassador deal and its surrounding campaigns position the Classics line within Karol G's orbit — her music, her colour palette, her audience — at a moment when she is releasing new material and touring globally. For fans, the campaign offers the first full visual expression of that partnership since the January announcement.

Whether the orange-soaked, dance-driven spot moves sneakers is a question for Reebok's sales reports. What is confirmed is the creative package itself: a Mexico City shoot, a chart-topping artist, and a sneaker line the brand is reintroducing to a new generation of buyers.