Boy George has parted ways with Tony Pontius, the longtime manager of his independent record label BGP — Boy George Presents — after a disagreement over the release of his pro-Israel track "We Will Dance Again." The singer announced the split on X on Friday, 31 July, writing that he and Pontius no longer saw eye to eye. Billboard

The break centres on the song. Boy George said he wanted to give "We Will Dance Again" a wide release, but claimed Pontius was "unequivocal" in saying he wanted nothing to do with it. George's response, as he recounted it: "ok, we are done." He added in the same post, "When someone is gutless, it really does not hurt to say goodbye." Yahoo Entertainment

"We Will Dance Again" was released on 27 July across X, Instagram and Threads, and later made available on Bandcamp. The track was created with the help of AI and is set over a reggae beat. Its lyrics rebuke the characterisation of the war in Gaza as a genocide, including the lines: "You say genocide, I say war / When you're attacked, that's what the army's for." The Guardian; The Hollywood Reporter

The song shares its title with a 2024 documentary about the Hamas-led attack at the Nova music festival in Israel on 7 October 2023. George, born George Alan O'Dowd, has said he plans to rerecord the track himself soon. Billboard

Days after releasing the song, George exited the upcoming London Palladium revival of the musical Jesus Christ Superstar, where he had been cast as King Herod. His longtime manager Paul "PK" Kemsley announced the departure. Billboard

What makes the sequence stand out is how quickly one decision followed another. A single song, released on social platforms rather than through a label's conventional channels, triggered both a professional split and a stage departure in the space of a week. For an artist who has spent four decades in the public eye, the events move at a pace that leaves little room for the usual PR runway.

Pontius had run BGP for a number of years, according to George's own post. The label's future without him has not been addressed. George has not named a replacement, nor has he indicated whether "We Will Dance Again" will receive a full commercial release beyond Bandcamp and social media.