TKO Raises 2026 Revenue Outlook as UFC and WWE Fuel Strong Q2
TKO Group Holdings — the parent company of UFC and WWE — raised its full-year 2026 revenue guidance to between $5.775 billion and $5.825 billion after second-quarter results beat Wall Street expectations on both revenue and adjusted EBITDA (Variety, 2026-08-03).
Adjusted EBITDA — a measure of operating profit that strips out interest, taxes, depreciation and amortisation — is now projected at $2.275 billion to $2.305 billion for the year. Both figures moved upward from prior guidance, with revenue lifted by an additional $75 million and adjusted EBITDA up $25 million in the Q2 report (Variety, 2026-08-03).
The quarter's growth came from both sides of the house. WWE revenue surged 22% to $556.2 million, while UFC rose 5% to $415.9 million (Investing.com, 2025-08-06). Variety reports that strong demand from fans and advertisers for UFC and WWE events drove the upside. TKO also operates IMG, the sports and events management business, as part of its broader portfolio (Reuters).
The company had told investors it would release Q2 results after market close on Monday, 3 August 2026, with a conference call at 5 p.m. ET that day (TKO Investor Relations, 2026-07-08).
Ariel Emanuel serves as executive chair and CEO of TKO, with Mark Shapiro as president and COO (Variety, 2026-08-03).
For fans of either UFC or WWE, the raised guidance matters because it signals where the business expects growth to keep coming from. When a company lifts its full-year outlook mid-year, it is telling investors that the first half ran hotter than planned and the back half is tracking at least as well. That confidence tends to translate into more events, bigger production budgets and longer-term commitments to the programming that delivered the numbers.
The WWE side of the business carried the quarter's growth rate, its 22% jump outpacing UFC's steadier 5%. Whether that gap reflects a one-time bump from specific events or a structural shift in how WWE's media rights and live events are monetised will become clearer when executives take questions on the afternoon call.
