ESPN has named the five digital creators who will promote the 2026 NFL season across social media — the network's build-up to its first Super Bowl telecast.

The fourth annual Creator Network class, announced on 4 August 2026, features a mix of former players, flag football royalty, and data-driven storytellers. They are Chase Murman, Isaac Rochell, Simone Scott, Diana Flores, and Leah Cammarano (ESPN Press Room).

Murman is the founder of The QB Plug, a football brand built on original quarterback storytelling. Rochell is a former NFL defensive lineman turned sports media personality. Scott covers sport as a creator, host, and reporter. Flores captains and quarterbacks Mexico's World Champion national flag football team and serves as a global ambassador for the sport. Cammarano brings a numbers-first lens — she is a sports analytics creator and a former Carolina Panthers football analytics intern (Variety).

The five will document what ESPN calls "football's biggest moments" as the network gears up for a Super Bowl it has never broadcast before. The 2026 Super Bowl is set for 14 February at SoFi Stadium in Los Angeles. ESPN and ABC will share the rights, bringing pro football back to ABC roughly two decades after Monday Night Football moved from ABC to ESPN (Variety).

The Creator Network sits within a broader push ESPN calls "Year of the Super Bowl" — a yearlong, multi-platform celebration the network unveiled on 12 February 2026, designed to build audience anticipation before the February 2027 game (Sports Video Group). Disney and ESPN planned the campaign as a full calendar year of football content leading into the Super Bowl, with the Creator Network as its social-media frontline (Adweek).

Kaitee Daley, ESPN's senior VP of digital, social and streaming content, oversees the programme. Blue Hour Studios, a New York-based agency specialising in social media brand and media strategy, supports the network operationally (Variety).

This is the network's fourth Creator Network cohort, meaning the programme has now run each year since 2023. The model pairs established digital voices with ESPN's broadcast machinery, using creators' own channels to reach audiences who may not tune into traditional studio shows.

For fans, the payoff is simple: more ways to follow the NFL season through people who already have a following and a point of view. Five creators, five different angles, and a Super Bowl season ESPN has spent a full year preparing to call its own.