Entertainment

Warner Music Bets AI Licensing Deals Will Boost Streaming Revenue From Late 2026

Kiran MachadoPublished 2d ago4 min readBased on 6 sources
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Warner Music Bets AI Licensing Deals Will Boost Streaming Revenue From Late 2026
Photo by BazzaJ / CC BY-SA 4.0

Warner Music Group expects its AI licensing deals to start adding to subscription streaming revenue from its 2027 fiscal year, which begins on 1 October 2026, CEO Robert Kyncl told analysts on the company's fiscal Q3 earnings call on 5 August 2026.

Kyncl named four AI music partners — Suno, Stability AI, KLAY and Udio — as the relationships driving that contribution. He told the call: "We expect our licensing deals to contribute materially to our subscription streaming revenue growth starting in fiscal '27" (Music Business Worldwide). Subscription streaming, the paid tier of services like Spotify and Apple Music that pays rights holders per play, grew 11% year-over-year at constant currency for WMG in calendar Q2 2026.

The broader financial picture was strong. WMG's total revenues for the three months to 30 June 2026 rose 9% at constant currency to approximately $1.86 billion. Net income attributable to the company reached roughly $204 million, against a $16 million loss in the same quarter a year earlier.

The AI revenue forecast arrives alongside significant leadership changes. CFO and COO Armin Zerza left WMG on 31 July 2026, with the company citing "personal reasons." Lou Dickler, the company's Global Controller and Chief Accounting Officer, was named acting CFO. Tom Corson, previously Co-Chairman and COO of Warner Records — WMG's flagship US label — was promoted to COO of the entire Warner Music Group.

Dickler told analysts that the company had "new licensing deals with AI companies, most notably Suno," and expected them to "provide nice contribution starting next fiscal year." WMG had already told shareholders earlier in 2026 that its Suno partnership would deliver "material top and bottom line growth" from fiscal 2027 (Music Business Worldwide).

Suno, which signed its agreement with WMG in November 2025, has yet to launch a generation model fully trained on licensed copyrights — the music the deal is meant to cover. Kyncl said Suno remained on track to transition to a licensed model later in 2026, with no change in timing.

That transition took on fresh legal weight on 31 July 2026, when the Munich Regional Court ruled that Suno had infringed copyright by training on compositions from the repertoire of GEMA, Germany's collecting society for songwriters and publishers. Kyncl told the earnings call the decision "effectively confirmed the Warner Music Group contract and strategy," which committed Suno to move to a licensed model (Music Business Worldwide).

WMG has also acquired Sureel AI, an AI company, according to its investor relations page. The company did not disclose terms.

The strategy ties together threads Kyncl has been drawing for shareholders since at least March 2026, when he identified three areas to grow music's value: subscription price increases, superfan tiers — premium streaming packages aimed at an artist's most dedicated listeners — and direct licensing. He pitched WMG's AI deals as "new revenue on top of streaming," not a replacement for it (Complete Music Update).

For the music business, the question now is whether AI licensing revenue arrives at the scale and on the timeline a major label has publicly committed to — and whether a court ruling in Munich accelerates or complicates that path.