The company managing the Harry Potter brand is now in charge of bringing The Wombles back to television and stores everywhere. The Blair Partnership was appointed global representative for The Wombles in June 2026, a move that signals the franchise is ready to move from planning to actually making things.

Production had been underway for a while. A TV production company called Altitude Television announced in October 2023 that it was remaking the show. By September 2024, the property had a fresh new look from a design agency called HowHow. Now, with the Blair Partnership on board handling commercial deals and licensing, the pieces are falling into place.

Here's what's coming: two TV series with 26 episodes each, a feature film, and an interactive online world called Wombles World. This mix of television, cinema, and digital is how children's entertainment works now — the goal is for all three to support each other rather than compete.

Why the Blair Partnership matters. This company manages the business side of Harry Potter and the broader Wizarding World, which earns enormous amounts of money from movies, books, merchandise, and theme parks. Hiring them tells you the rights holders believe The Wombles will be around for decades, not just a quick nostalgia project.

Some quick history: The Wombles started as children's books in the early 1970s, then became a popular British cartoon from 1973 to 1975, with a short revival in the 1990s. For the last thirty years, there hasn't been a new Wombles TV show. But the timing could be good: people who watched the original are now in their forties and fifties, which means they're parents and grandparents. They might buy Wombles toys for their kids while their kids watch new episodes. That's where franchises make the most money — old fans and new fans at the same time.

The new look matters too. By updating how The Wombles look before the show airs, toy companies and shops can sell products that match the new design from day one, rather than having to change everything later.

One big question remains unanswered: which streaming service or TV channel will actually show the new series? That will affect how many people can watch and how much money the franchise makes. But the structure is in place. Everything is lined up now — it just needs to happen.