Hasbro has partnered with Warner Bros.' Scooby-Doo to create a new Transformers toy set called Mysterious Prime and Automutt. It costs $58, you can pre-order it now on Hasbro Pulse, and it should ship around September 1 Engadget.

Here's what you get. Mysterious Prime is a robot that transforms into the Mystery Machine—the colorful van from Scooby-Doo. Automutt transforms from a box of Scooby Snacks. The set also comes with four different heads for Mysterious Prime, each one representing a member of the Mystery Inc. gang: Fred, Velma, Daphne, and Shaggy. There's also a small plastic camera, a nod to their detective work Engadget.

Hasbro Pulse's product page confirms the same $58 price and pre-order availability Hasbro Pulse.

From a design perspective, the swappable heads are clever. Instead of making four separate robot figures—one for each character—Hasbro uses one body with four different heads. That saves money on manufacturing and tooling, while making the toy feel like you're getting more for your purchase.

Hasbro has done this kind of mashup before. The company has released Transformers based on NFL helmets, on the anime series Evangelion, and even on a soccer ball, according to Engadget Engadget. These crossovers don't try to connect to the main Transformers story. They appeal to fans through the sheer novelty of mixing two beloved properties.

What's really happening here is a business strategy that has become popular across the toy industry. Companies pair an established, recognizable toy line—like Transformers—with other well-known franchises. The goal is to attract adult collectors by offering something unexpected and fun, rather than worrying whether it makes sense with the original story. A robot that disguises itself as the Mystery Machine is funny precisely because it has nothing to do with Transformers canon.

It's worth noting that at $58, this set is priced for collectors and enthusiasts, not for casual toy-buying at the checkout line. This fits a pattern Hasbro has adopted lately: sell limited crossovers directly to fans through its website before, or instead of, putting them in regular stores. Whether this price will change if the toy eventually reaches mainstream retail remains unclear.