Google has confirmed that its next Pixel phone, the Pixel 11, will cost more than the current Pixel 10. A Google executive named Shakil Barkat said in an interview with 9to5 Google, reported by The Verge on July 25, that the Pixel lineup would see pricing "adjustments" that "will be rolled out dynamically to match supply realities."

The base-model Pixel 11 is expected to cost $899. That price comes with 256GB of storage — the space on your phone where photos, apps, and files live — instead of the 128GB that has been the starting amount on previous models The Verge. A separate rumor from the same reporting suggests the Pixel 11 Pro, the higher-end version, could see its RAM drop from 16GB to 12GB. RAM is the memory a phone uses to keep things running smoothly when you have lots of apps open at once. Reducing it would be a rare step backward for the Pro line.

Google says the price increase is caused by a memory shortage from its suppliers, as Digital Trends reported in April. Barkat said in his 9to5 Google remarks: "We have shielded our consumers from supply fluctuations for as long as possible," but "economics have fundamentally shifted and we're not immune to that" The Verge.

The word "dynamically" is worth paying attention to. It suggests Google may change prices over time rather than set one price on launch day and stick with it. Whether that means different prices in different regions, periodic adjustments, or changes tied to how many components are available is not yet clear. But the language points to a more flexible pricing approach than the once-a-year fixed price Pixel buyers are used to.

Google is scheduled to announce the next generation of Pixel devices on August 12 The Verge. Pre-orders open the same day, according to Google Store listings in the UK and India. Google is offering an exclusive promotion for users who sign up for Pixel 11 emails on the Google Store, available August 12 and limited to new subscribers Google Store UK. In India, the sign-up incentive extends to an exclusive offer on eligible Pixel Buds or Pixel Watch Google Store India.

The combination of a higher starting price and a possible memory reduction on the Pro model puts the Pixel 11 in a tough spot. Google has positioned Pixel phones as the smart alternative to Samsung and Apple's top models — competitive on camera quality and AI features while costing less. An $899 starting price narrows that advantage. If the Pro also loses memory, the case for choosing Pixel over the competition gets harder to make.

The broader context here is about supply chains and how honest companies are being with customers. Memory prices go through cycles — they rise and fall based on how much chip factories are producing and how much demand exists across the whole electronics industry. Every major phone maker has dealt with component cost pressure at some point. What is unusual is a company of Google's size publicly blaming supplier costs for a price increase this far ahead of launching the product. That openness could mean Google is facing real pressure on its profit margins and no longer wants to absorb the costs itself. Or it could be a way to set buyer expectations early. Either way, Barkat's talk of "dynamic" adjustments suggests Pixel pricing may be less predictable going forward.

For anyone weighing the Pixel 11 against other phones, the value calculation now includes a higher starting price, a storage increase that partly softens the blow, and the possibility that the Pro model will have less memory than before. August 12 will bring the full details and official pricing. Until then, the confirmed direction is upward.