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Netflix Greenlights New Animated Comedy 'Dealies' About a Supernatural Superstore

Martin HollowayPublished 3d ago4 min readBased on 3 sources
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Netflix Greenlights New Animated Comedy 'Dealies' About a Supernatural Superstore

Netflix Greenlights New Animated Comedy 'Dealies' About a Supernatural Superstore

Netflix has ordered a new animated comedy series called "Dealies" from Green Street Pictures, a studio known for making shows like "Common Side Effects" and "Scavengers Reign." The show is drawn by hand (rather than created with computer graphics) and follows the daily chaos of a supermarket that happens to sell supernatural items.

Joe Bennett and Ted Travelstead are the main creators, writers, and showrunners for the project. Bennett previously co-created "Scavengers Reign," a science fiction animated series, and "Common Side Effects." Travelstead has experience both writing comedy and acting in animated shows. Together, they are bringing their background in making smart, inventive cartoons to a workplace comedy about a weird retail store.

The Creative Team

The team also includes executive producer Lisa Mierke and the four founders of Green Street Pictures: Alex Plapinger, James Merrill, Sean Buckelew, and Benjy Brooke. Even though Green Street Pictures has only been around for about five years, it has already built a reputation for making good adult animated series.

Travelstead spent two years as a writer at Illumination Entertainment, the studio behind the "Despicable Me" movies. He has also written for other TV shows and done voice acting work. Bennett's credits include animated shorts and his earlier collaborations with other creators on successful shows.

Why This Matters

Green Street Pictures is coming into this Netflix deal with recent momentum. Adult Swim, another network known for animated comedies, just renewed "Common Side Effects" for a second season. This gives the studio both steady income and a track record that Netflix clearly noticed.

A workplace comedy set in a retail environment is a familiar format for animated shows. But the supernatural superstore twist gives the creators room to do inventive and visual storytelling—the kind of thing that made "Scavengers Reign" stand out to critics.

Netflix has not yet announced when "Dealies" will come out, which suggests the show is still in early production stages.

The Bigger Picture

This move fits into Netflix's broader strategy to invest in adult animated series. The company has ordered several other animated projects at the same time, including shows from Australia. Netflix wants to build a diverse library of animated content that appeals to different audiences around the world.

The pattern here is one we have seen before in animation. When a studio proves itself by making good shows on smaller networks, it often gets the chance to work with bigger platforms that can pay more and reach more viewers globally. Green Street Pictures appears to be following that same path.

A supernatural workplace comedy offers practical advantages for making an animated series. Because the characters are in the same location—a superstore—the studio can reuse drawings and designs from one episode to the next, which saves money and time. At the same time, the weird premise gives the creators plenty of room to be creative and surprising.

Hand-Drawn Animation Is Making a Comeback

The show will use 2D animation, which means drawings rather than 3D computer graphics. In recent years, hand-drawn animation has become popular again for adult-oriented TV series, even though most movie animation uses computers. Shows like "Common Side Effects" have proven that audiences enjoy watching drawn animation on streaming platforms.

The bigger context here is that Netflix sees adult animated series as strong performers. These shows tend to keep viewers watching episode after episode, which is exactly what streaming services want. A workplace setting with quirky characters and supernatural elements is the kind of premise that fits this pattern well.

In my view, Netflix is betting on proven talent with a format that can work both as smart, creative storytelling and as entertainment that appeals to a broad audience. Bennett and Travelstead bring complementary skills—one strong in visual innovation and the other in comedy writing—that align with what Netflix is looking for. The supernatural workplace premise feels familiar enough to draw casual viewers in, while still leaving room for the kind of boundary-pushing humor that made "Scavengers Reign" a critical success.

For viewers, "Dealies" is another sign that adult animation is becoming a place where serious creative storytelling happens, not just a space for shock value or nostalgic humor.