ITV Renews 'Sorry, I Didn't Know' for Season 7, Extending Record as Longest-Running Black-Led British TV Show
ITV has renewed the comedy panel show Sorry, I Didn't Know for a seventh season, extending its record as the longest-running show from a Black-led production company in British television history. The renewal comes a decade after the UK commercial network first commissioned the programme from TriForce Productions, according to an exclusive report by Deadline.
Representatives for the show say Season 7 also breaks the record for the longest-running Black TV show in British history, surpassing Channel 4's Desmond's, which ran for six seasons between 1989 and 1994, and BBC Two's The Real McCoy, which aired for five seasons between 1991 and 1996 plus a Best of clip series. Both ITV and TriForce are certain the record claim holds, though they acknowledge that verifying such records is complicated.
The show sees team captains Richard Blackwood and Eddie Kadi, along with guest panellists, compete in a quiz on Black history. Host Chizzy Akudolu will return for the new season. Akudolu was originally a team captain herself before stepping into the host role for Season 6, replacing Jimmy Akingbola — who remains an executive producer on the series alongside Fraser Ayers and Minnie Ayres, with Deloria Williams as series editor.
The Season 7 order was commissioned by ITV's Director of Entertainment & Daytime Commissioning Katie Rawcliffe and Entertainment Commissioner Gemma John-Lewis. TriForce Productions has built a training scheme around the show across previous seasons; in 2024, the company placed a trainee writer on the fifth series, extending its pipeline for new writing talent, as reported by Televisual.
This is the third consecutive year ITV has re-commissioned the show. Deadline reported a fifth-season order in May 2024, and a sixth-season renewal in June 2025 — each time breaking its own record for longevity from a Black-led production company.
Filming for Season 7 is taking place this summer in front of a live studio audience in London. The new season will air later this year on ITV1 and the ITV streaming platform.
For a panel show built around Black history trivia to reach a seventh season — outlasting landmark comedies that defined an earlier era of British television — is a milestone few in the format would have predicted when it launched. Whether the record is formally recognised or not, the run itself is now the longest of its kind.
