Beyoncé Buys Out LVMH's Stake in SirDavis Whisky Brand
Beyoncé has acquired full control of the SirDavis whisky brand, buying out the stake held by French luxury group LVMH through its wines-and-spirits arm Moët Hennessy. LVMH confirmed it had sold its stake in the joint venture but declined to provide further details about the transaction, The Times reported on 10 August. Reuters reported the deal the same day.
Moët Hennessy, a subsidiary of LVMH, originally launched SirDavis in partnership with Beyoncé Knowles-Carter. The brand made its public debut in September 2024, as Billboard noted in its 11 August report. LVMH had publicly described the SirDavis venture as a joint venture producing a new American whisky, referencing it in corporate publications dated October 2024 and January 2025.
The whisky takes its name and inspiration from Beyoncé's paternal great-grandfather, who was a Prohibition-era moonshine maker in the United States. The spirit itself is a rye whisky that drops the "e" from the American spelling — following the Scottish convention — and incorporates grains more commonly found in Japanese whisky and Scotch, Billboard reported.
The buyout places SirDavis entirely in Beyoncé's hands, with her company Parkwood Entertainment now holding a controlling stake. Billboard could not independently verify the acquisition reports, and representatives for both LVMH and Parkwood Entertainment did not respond to requests for comment, according to Billboard. WWD separately reported that Beyoncé Knowles-Carter bought LVMH's stake in the brand on 11 August.
The deal echoes a familiar pattern in the family. Beyoncé's husband, Jay-Z, has his own alcohol partnership with LVMH through Armand de Brignac — the Ace of Spades champagne produced by the Cattier Family and co-owned by LVMH and Jay-Z, Billboard reported.
Financial terms of the SirDavis transaction have not been disclosed. LVMH's decision to exit the venture comes less than two years after the brand's launch, though the company has not commented on its reasons for selling.
