Paige Taps Barbara Palvin for Fall 2026 Campaign

Paige, the Los Angeles-based denim and ready-to-wear label founded by Paige Adams-Geller, has unveiled its Fall 2026 womenswear collection with Hungarian model Barbara Palvin as the campaign face. The collection is available now in stores and online at paige.com. WWD

Shot against Parisian-inspired architecture and interiors, the campaign leans into what the brand calls the romance of France in the fall. The collection itself is organised into three capsules — a fashion-industry term for tightly edited sub-groups within a single season's offering — and runs heavy on texture: pebbled leather outerwear, corduroy separates, cashmere knitwear and velvet pieces.

For Adams-Geller, who serves as creative director and cofounder of the eponymous brand, the pairing with Palvin was a natural step. She described it as a "natural evolution," citing the model's confidence, sophistication and timeless style. The two are not strangers. Palvin cohosted Paige's "Perfect Pair" dinner event at New York Fashion Week in September 2025, and the pair attended Indian Wells together in March 2026.

Palvin has been a visible presence across fashion campaigns for several years. Anthropologie featured her alongside Taylor Hill and Devyn Garcia in its fall 2024 campaign, and Amazon Fashion named her the face of its fall 2016 campaign under the slogan "Don't look like me, look like you." WWD

She also has a personal milestone in the spotlight. Palvin announced at the 2026 Cannes Film Festival in May that she is expecting a child with her husband, actor Dylan Sprouse, revealing her pregnancy in a baby blue gown on the red carpet. Vogue Marie Claire

Beyond the Fall 2026 range, the brand has been broadening its footprint in accessories. Paige recently released its first handbag collection, designed in-house and manufactured in Los Angeles.

The Fall 2026 womenswear collection is in stores and at paige.com now.