Bond Names Ben Brown Co-President of AV, Reuniting the Pair Behind Spider-Man's Record-Setting Trailer Campaign
Bond has hired Ben Brown as President, Head of AV — the audiovisual division that cuts the trailers, spots and featurettes audiences see months before a film opens — and paired him with Wayne Watson as co-presidents leading the group together, according to Deadline.
Both report to Bond co-founder and CEO Seth Phillips Althoff, and will work closely with co-founder Luke Silver-Greenberg on the company's future growth.
The hire reunites two executives whose paths first crossed at AV Squad, a trailer and marketing agency, where Brown spent nine years rising from producer to Creative Director. Watson joined Bond in 2024 after serving as President and Executive Creative Director at Ignition. Between them, they each helmed a trailer for Spider-Man: Brand New Day, a campaign that became the most-viewed in history and whose $360 million domestic opening stands as the biggest debut ever in the United States and Canada. Brown arrived at Bond from Zealot, where he was SVP and established that company's theatrical division. Before Zealot, he began his career in film development at Rogue Pictures and Silver Pictures.
Bond, the first agency ever named Clio Entertainment Agency of the Year in consecutive years — an honour it has now taken three times — is stacking its bench beyond the co-president appointments. Patricio Hoter was promoted to VP, Creative Director within the AV group. Bryan Dobrik moves up to Creative Director, Tim Muraviov to Associate Creative Director, and Michael Yanoska to Lead Editor.
What makes the hire resonate beyond an internal reshuffle is the track record Watson and Brown share. The Spider-Man: Brand New Day trailers were not simply well-received; they powered a campaign that broke viewing records and preceded the largest domestic opening in box-office history. Bringing both architects of that campaign under one roof at an agency already holding a three-time Clio Entertainment Agency of the Year title signals where Bond intends to position itself in a competitive trailer market — one in which the right cut can move opening-weekend grosses by tens of millions of dollars.
The internal promotions, meanwhile, give depth to the AV group beneath its new co-presidents, keeping creative continuity in a division where institutional memory — knowing which footage tested well, which music cue landed, which reveal still plays — is a tangible asset.
