Abercrombie & Fitch and Abbode Stitch Up a NYC-Themed Denim Collaboration
Abercrombie & Fitch has teamed with Abbode, a New York embroidery and lifestyle brand, on a nine-piece denim collection stitched with hot dogs, pretzels, pizza slices and taxi cabs — the kind of New York City street food and signage you can wear.
The collaboration, available through Abercrombie & Fitch's North American e-commerce and in select stores including its SoHo and Fifth Avenue locations, spans cream overalls, dark-wash jeans, a denim skirt, a white button-down shirt, striped tank tops in white and red, a light-wash ultra-loose jean, a denim tote bag and Abbode's signature travel pouch reimagined in denim. Each piece carries embroideries with NYC-inspired motifs, including apples, pizza, pretzels, hot dogs, taxi cabs and NYC monograms (WWD).
The partnership traces back to a pair of overalls. Abbode founder Abigail Price bought a pair of Abercrombie & Fitch overalls and embroidered them with Western icons for a Dallas pop-up in October of last year. Those cream overalls became the starting point for the collection. Price told WWD that Abercrombie & Fitch reached out first, with the two connected through a mutual friend in Columbus, Ohio — the city where Abercrombie & Fitch is headquartered (WWD).
Corey Robinson, brand president of Abercrombie & Fitch, described Abbode as a SoHo-based embroidery and lifestyle brand and said the company was thrilled to partner with them (WWD). The two brands already had a connection: when Abercrombie & Fitch opened its new SoHo store on 5 June 2026, unveiling a heritage-inspired retail concept, it marked the occasion with a partnership with Abbode for custom embroidery onsite (FashionUnited).
Abbode opened its New York City boutique at 252 Elizabeth Street in 2021 and pivoted in 2022 to focus on custom embroideries and lifestyle products. The label offers modern embroidery across home goods, apparel and one-of-a-kind pieces (Abbode). Price has previously partnered with C.O. Bigelow, L.L. Bean, Djerf Avenue and J.Crew (WWD).
For Abercrombie & Fitch, the collaboration feeds into a retail strategy built around its new SoHo footprint — a store designed around heritage cues rather than the dark, nightclub-lit aesthetic the chain was known for in the 2000s. For Abbode, it places a small embroidery studio's work on the sales floor of a mass-market American brand with hundreds of stores and a large online operation. The collection turns a craft — hand-style embroidery applied to ready-made garments — into a licensed line produced at scale, with the motifs kept close to home: the food carts and yellow cabs of the city where both brands now operate within walking distance of each other.
