Abercrombie & Fitch Teams Up With Fanatics to Put NFL Collection in Stadiums, Team Shops and nflshop.com
Abercrombie & Fitch has struck a new partnership with Fanatics, the NFL's e-commerce operator, to widen distribution of its NFL-branded apparel collection ahead of the 2026 season kick-off on 9 September.
The deal means the A&F NFL line — hoodies, sweatshirts, T-shirts and outerwear for men, women, kids, babies and toddlers across all 32 teams — will be sold not only in Abercrombie stores and on its website but also on nflshop.com, in NFL stadium shops, on official team e-commerce sites, and on fanatics.com (WWD).
Abercrombie, the Ohio-based specialty retailer listed on the New York Stock Exchange under the ticker ANF, is entering its second year as the NFL's official fashion partner. The first year proved the concept; year two is about scale — more storefronts, more product and a broader roster of player ambassadors.
Corey Robinson, brand president of Abercrombie & Fitch, framed the move as a natural step into year two of the NFL partnership, pointing to an expanded assortment and a wider distribution network (WWD). Casey Collins, the NFL's senior vice president of consumer products and licensing, echoed the focus on growing the collection's reach. Sam Archibald, chief merchandising officer of Fanatics Commerce, said the partnership would make the "NFL by Abercrombie" collection available across the full NFL ecosystem.
The season campaign leans on star power. Featured players include Jaxson Dart and Malik Nabers of the New York Giants, Justin Jefferson of the Minnesota Vikings, Drake Maye of the New England Patriots, CeeDee Lamb of the Dallas Cowboys, Cooper DeJean of the Philadelphia Eagles, Jaxon Smith-Njigba of the Seattle Seahawks and Jahmyr Gibbs of the Detroit Lions. The women's lineup features content creators Ann Michael Maye, Emily Engram and Claire Kittle, alongside Diana Flores, captain of Mexico's World Champion national flag football team.
As the season progresses, A&F plans to roll out expanded team-specific assortments and codesigned collections with individual NFL players. The brand will also work with players on tunnel walks — the short runway moment when athletes arrive at a stadium dressed for the cameras — both in the United States and at overseas games.
For fans, the practical effect is straightforward: team-branded Abercrombie gear will be available in more places, from the stadium concourse to the league's central online shop, rather than only through Abercrombie's own channels. The broader footprint also puts the collection in front of shoppers who may not already walk into an Abercrombie store.
The Fanatics connection runs deeper than this single deal. Fanatics and the NFL previously announced a long-term retail partnership covering the league's official on-site retail operations at marquee events starting with the 2026 NFL Draft and including Super Bowl events (Fanatics). Fanatics Collectibles, a separate division, also holds a multi-year licensing deal with the NFL and the NFL Players Association granting rights to use official team logos, names, marks and helmets (Fanatics Investor Relations).
The 2026 NFL season begins 9 September. By then, the Abercrombie collection will have moved from a single-brand experiment to a league-wide retail presence.
