Entertainment

Filmhub Partners With UnderCurrent to Bring Digital Creators to Streaming Audiences

Jonah VillalbaPublished 17h ago3 min readBased on 5 sources
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Filmhub Partners With UnderCurrent to Bring Digital Creators to Streaming Audiences
source:filmhub.com

Filmhub, a global distribution and sales company, has struck a partnership with talent management firm UnderCurrent to get digital creators onto streaming platforms — licensing their content to VOD services and negotiating original film and TV deals on their behalf (Variety).

The deal gives Filmhub exclusive access to creators represented by UnderCurrent. Three names anchor the initial slate. Kelsi Davies makes paranormal content for 3.2 million YouTube subscribers. Jimmy Here produces reaction-style comedy for nearly 2 million. Nexpo, a horror documentarian, brings nearly 4 million subscribers to the table (Variety).

Filmhub CEO Alan d'Escragnolle said the digital creator space was one the company wanted to expand into, and the partnership is already producing concrete results. Davies has a FAST channel live on Roku — a free, ad-supported streaming channel — carrying VOD rights for more than 150 hours of her content. She has also launched videos on Tubi, another ad-supported service, with a six-episode series she is directing, producing and editing set to arrive soon (Variety).

What sets the arrangement apart is Filmhub's stance on rights. The company does not insist on exclusivity and aims to let creators keep ownership of their work — a contrast with distributors that seek long-term exclusive licensing. That said, Filmhub's standard custom acquisition deals typically grant the company exclusive sales and distribution rights for ten years (Variety; Filmhub).

The company describes itself as a global distribution and sales operation whose goal is to sell films while protecting the creative vision of filmmakers. Its website claims projects have generated billions at the box office, been broadcast live to 1.8 billion people, and collected awards at all major film festivals (Filmhub). Filmhub also says it maintains buyer relationships at hundreds of exhibition partners and has a presence at every major market and festival (Filmhub).

Behind those figures is a technology-driven approach to dealmaking. D'Escragnolle told Deadline in November 2025 that while the company still relies on conversations and handshakes to close deals, it can use technology to move much faster once terms are set (Deadline).

For the creators involved, the partnership opens a path from YouTube uploads to the same streaming services where traditional studios and independents compete for attention. Davies's Roku channel and Tubi launch are the first proof of concept. Whether Jimmy Here and Nexpo follow with their own channel deals has not been announced.

The bet from Filmhub and UnderCurrent is straightforward: audiences for supernatural and true-crime content already exist on YouTube. The partnership exists to move that audience to platforms where it can be monetised differently — and at a larger scale.