Cardi B Fronts Old Navy's Fall Denim Campaign — and Admits She Used to Shoplift From the Store

Cardi B is the face of Old Navy's fall 2026 denim campaign, and she has been telling the story of how she got there with characteristic honesty. During an Instagram Live on Aug. 12, the rapper said she used to steal from Old Navy as a high school student and never got caught (Billboard).

The campaign, called "Most Wanted Denim," arrived on Aug. 4 with an ad titled "The Most Wanted," starring Cardi B alongside model Wisdom Kaye and creator Quen Blackwell (Billboard). Old Navy's parent company, Gap Inc., announced the partnership in a press release dated Aug. 5, describing the campaign as introducing a new denim style with a mid-rise fit and curved leg shape (Gap Inc.). It continues the "It's Old Navy" series that launched with Paris Hilton in summer 2026 (Gap Inc.).

Cardi B called the partnership a "full-circle moment," recalling that she grew up shopping at the store and that her mother shopped there too (Inc.). She echoed that sentiment on X, writing: "Old Navy got everything for everybody" (Billboard).

The high-waisted cuffed jeans Cardi B wears in the campaign are available in seven colourways on Old Navy's website, priced at $49.99 (Billboard).

What gives the campaign its pull is the gap between then and now: a teenager who once pocketed denim from the same racks is now paid to front them. Old Navy is leaning into the story rather than away from it, and the campaign's rollout — timed to the back-to-school and fall shopping window — puts a celebrity endorsement inside a price point most shoppers recognise.

For a mass-market retailer whose denim sits under $50, landing a Grammy-winning artist with Cardi B's reach is a straightforward bet on attention. The "It's Old Navy" series, which began with Paris Hilton, signals the brand's plan to rotate high-profile names across seasons rather than tie itself to a single ambassador.