Maluma Announces 2027–28 World Tour Under New Partnership with Fénix Entertainment
Maluma will return to global stages in 2027 and 2028 under a new partnership with Fénix Entertainment, an Argentina-based production company, marking his first world tour since the Don Juan Tour wrapped in 2024. Billboard reported the deal on 17 August 2026. Specific dates and venues have not yet been announced.
The partnership places Fénix in charge of the global strategy and development for the Colombian singer's next international tour run. Fénix, founded and led by president Marcelo Figoli, has spent 35 years in the Latin music business, with past collaborations including Luis Miguel, Ricardo Arjona and Ricardo Montaner, as well as strategic partnerships with Shakira across multiple markets.
The tour announcement follows a busy stretch for Maluma. He released Loco X Volver, his seventh studio album, in May 2026, and it has already produced two Tropical Airplay chart-toppers — "1+1" with Kany García and "Tu Recuerdo." In June, he unveiled a new management team led by general manager Katherine Florez, who has been part of his operation since 2022. Enrique Narciso serves as his business manager, with WME, the talent agency, handling booking and brand partnerships.
Maluma's chart history gives the tour a foundation to build on. Since his debut album Magia in 2012, he has landed five albums on the Billboard 200 — the flagship US albums chart — and seven on the Top Latin Albums chart, including three that reached No. 1: Pretty Boy Dirty Boy (2015), F.A.M.E. (2018) and 11:11 (2019). His earlier 11:11 World Tour, produced by CMN, ran from 14 February 2019 in Dubai to 2 April 2019 in London, according to Billboard.
The Don Juan Tour, announced in May 2023, was his most recent global trek. He revealed the North American leg on social media on 22 May 2023 and later released the single "Contrato" in June 2024 from Paris, as confirmed by Sony Music Canada.
For fans, the 2027–28 tour means the first chance to hear Loco X Volver material live on a large scale — and with Fénix's track record across Latin America and beyond, the production scope could be considerable. The gap between the Don Juan Tour's end and the new run's 2027 start gives Maluma and his restructured team time to plot routing across continents.
What remains unknown is the scale of the route: whether it will stretch across the same multi-continent footprint as the 11:11 tour or push into new markets. Fénix's experience with stadium-level Latin acts suggests the ambition is there, but the itinerary will be the proof.
