Tom Holland Expected to Earn at Least $100 Million for Spider-Man: Brand New Day
Tom Holland is expected to make at least $100 million for starring in Spider-Man: Brand New Day, according to a report by The Wrap, covered by The Guardian on 19 August 2026.
The Wrap, citing unnamed sources with knowledge of Holland's deal, reported that the actor received a $20 million upfront salary — roughly double what he was paid for No Way Home in 2021. The remaining $80 million or more is expected to come from backend bonuses, a share of box-office revenue paid after the studio recovers its costs.
Holland's pay across his earlier Spider-Man appearances tells the story of an actor whose leverage has grown with every release. He earned $250,000 for Captain America: Civil War (2016), $500,000 for Homecoming (2017), $4 million for Far From Home (2019), and $10 million for No Way Home, according to The Guardian. His initial Spider-Man contract is thought to have expired after No Way Home, meaning the new deal was negotiated from scratch — with considerably more bargaining power behind it.
The numbers on screen justify the renegotiation. Brand New Day earned $360 million in its domestic debut — domestic meaning the United States and Canada combined — beating the opening-weekend record set by Avengers: Endgame, as reported by Variety on 3 August. Marvel Studios chief Kevin Feige noted that both Brand New Day and Endgame each opened about $100 million above the next-biggest opening weekends. By its second weekend, the film had generated $655 million in North America and $1.67 billion globally, per Variety. In its third week, it surpassed $2 billion in ticket sales and became the eighth highest-grossing film of all time, unadjusted for inflation, according to The Guardian.
The film also broke a long dry spell for Hollywood in China. Brand New Day took $37.4 million (RMB 254 million) at the China box office, The Hollywood Reporter noted on 28 July. The last US superhero release to clear $100 million in that market was Spider-Man: Far From Home in 2019, which earned $199 million there.
The marketing push behind the film was itself record-setting. The campaign generated $309 million in media value — an all-time high for film promotion, according to Deadline. Among the brand partners was BMW, integrated into the promotional rollout.
What makes Holland's deal unusual is how cleanly it ties a star's payday to a film's performance. The $20 million upfront guarantees money regardless of the box office. The $80 million in backend bonuses only materialises if audiences show up — and they have, in record numbers.
The film contains one post-credit scene teasing where the character could go next, as Deadline reported on 31 July. Joe and Anthony Russo, directors of the upcoming Avengers: Doomsday, publicly congratulated the Brand New Day team on social media for its historic opening, Deadline noted on 5 August.
There is also a footnote in Hollywood payroll history worth mentioning. In 2024, British actor Tom Hollander — no relation, no "d" at the end — revealed that he once received one of Holland's Spider-Man paychecks in error, a seven-figure sum that landed in his account by mistake. He described it, with some understatement, as a surprising amount of money.
