Paris Hilton Codesigns Limited-Edition Earplugs With Loop
Paris Hilton has codesigned a limited-edition earplug with Loop Earplugs, the Belgian brand that makes reusable hearing protection for everything from concerts to quiet focus. The product, called the Paris Hilton x Loop Engage 2, launched worldwide on 19 August 2026 and is available through Loop's own website and Amazon.
Hilton told WWD the partnership "felt natural" because she was already a Loop customer. She has been photographed wearing the brand's earplugs at music festivals and behind the DJ booth before any deal was in place. At festivals, she said, she uses the Loop Experience model — a different earplug designed to lower volume at live events while keeping sound quality intact. WWD
The Engage 2, the model at the centre of this collaboration, is built for a different setting: loud social environments where you still want to hear the person across the table. It filters background noise by up to 16 dB (SNR) — a standard noise-reduction rating — while letting speech through clearly. Hilton said the earplugs help her manage daily noise and are especially useful with her ADHD, which she has spoken about publicly in the past.
Loop markets the collaboration as pairing the Engage line's selective noise filtering with Hilton's "signature shade and sparkle." The earplugs come in a colour called "Paris Pink," and the carrying case carries her signature. Loop Earplugs
Maarten Bodewes, cofounder of Loop Earplugs, praised Hilton in a statement shared with WWD ahead of the launch. The brand teased the collaboration on Instagram on 17 August and on Threads on 18 August, building toward the 19 August release. Loop Earplugs Instagram
What makes the pairing unusual is the route from customer to codesigner. Loop, founded in Antwerp in 2016, has built its business on a straightforward proposition: earplugs that look like small jewellery rather than the orange foam cylinders handed out at construction sites. Hilton — a reality-television pioneer, DJ and serial brand partner — fits the company's effort to position hearing protection as a lifestyle accessory rather than a medical device.
For Hilton, the collaboration extends a pattern of attaching her name to products she says she already uses, from skincare to cookware. For Loop, it puts the brand in front of Hilton's audience of tens of millions of followers at a moment when the hearing-protection category is expanding beyond its original base of musicians and concertgoers. The limited-edition Paris Hilton x Loop Engage 2 is on sale now at loopearplugs.com and on Amazon while stocks last. Loop Earplugs
