TravisMathew and Country Singer Alana Springsteen Release Collaborative Women's Collection
TravisMathew, a golf-inspired apparel brand owned by Callaway, has released a women's clothing collection designed with country singer Alana Springsteen after what Springsteen described as nearly two years of work on her "dream line" (WWD; Alana Springsteen on Facebook).
The TravisMathew x Alana Springsteen Collection went live on the brand's e-commerce site on 20 August 2026, priced from $49.95 for a trucker hat to $189.95 for a faux suede jacket. The range includes a Western-inspired jacket, shorts, cropped tanks, joggers and graphic T-shirts, all designed for movement and comfort (WWD). One T-shirt, the Virginia Beach graphic tee at $79.95, carries a quote drawn from one of Springsteen's personal journal entries (WWD).
Lindsay Browder, general manager of women's product for TravisMathew, called the collaboration an "incredibly authentic and collaborative process" that included time at the brand's headquarters and at one of Springsteen's tour stops (WWD). TravisMathew's official women's social accounts described the line as "inspired by life on the road, on stage, and everywhere in between" (TravisMathew Women's on Facebook; TravisMathew Women's on Instagram).
The collection arrives at a busy moment for Springsteen. She released her sophomore album, I Hope This Helps, in May and launched her first headlining tour over the summer (WWD). The Virginia Beach, Virginia native learned guitar at seven, began writing songs at nine, signed her first publishing deal at 14, and then moved with her family to Nashville, where she signed with Columbia Records New York/Sony Music as an artist (WWD). Her debut self-titled EP arrived in 2019 (TravisMathew).
The partnership between Springsteen and TravisMathew is not entirely new. The brand welcomed her as a brand ambassador in August 2025 (TravisMathew on YouTube), and earlier that spring Springsteen and fellow country singer Dylan Gossett curated a "Festival Edit" of their favourite TravisMathew pieces through the brand's partnership programme (Shore Fire Media). TravisMathew lists Springsteen on its team page alongside competitors in golf, tennis, surfing, hockey and baseball (TravisMathew).
For Springsteen's fans, the collection offers a tangible piece of the artist's off-stage wardrobe. The pieces sit at the intersection of activewear and lifestyle — a structured cotton crew tee here, a dolphin-hem scuba short there — all carrying the TravisMathew signature of sport-meets-casual. The full line is available now at travismathew.com.
