A24 Veteran Kate Fassl Joins Ari Aster's Square Peg as Head of Communications

Kate Fassl, a 12-year veteran of A24, is joining Ari Aster and Lars Knudsen's production company Square Peg as its new Head of Communications and Talent Relations, according to Deadline.

Fassl will lead communications strategy, press, and brand for the company while working directly with filmmakers and talent. She arrives from A24, where she ran award-winning campaigns for titles including Everything Everywhere All At Once, Baby Girl, Eddington, and The Drama. Those campaigns are the behind-the-scenes machinery that put a film in front of Academy voters and industry press — the work that turns a strong release into an Oscar contender.

Square Peg is coming off a strong run. The company's Bugonia earned four Academy Award nominations, and The Drama, starring Zendaya and Robert Pattinson, grossed more than $132 million worldwide. Both figures were reported by Deadline on 20 August 2026.

The company's upcoming slate is packed. Lance Oppenheim's Primetime — a film about To Catch a Predator host Chris Hansen, set in 2006 — is set to premiere at the Venice Film Festival and opens in theatres on 25 September. Ari Aster's Scapegoat is on the horizon, along with an upcoming horror film directed by Arkasha Stevenson.

On the television side, Square Peg recently signed a first-look deal with MediaRes, meaning the production company gives MediaRes the first opportunity to develop any of its TV projects. Additional TV projects are set up with Netflix, Amazon, and Searchlight.

Fassl's hire comes as Square Peg prepares to host its second annual Square Peg Social in September in Austin — a five-day gathering the company bills as an event for those who "stand out and push boundaries" in cinema. A communications hire with her award-season track record gives the company a seasoned hand just as that event and the Primetime release converge on the calendar.

For a company whose name has become shorthand for bold, unsettling filmmaking, bringing in someone who spent over a decade shaping how A24's films were talked about is a pointed choice. Fassl knows how to manage the conversation around films that do not fit neatly into a genre — and Square Peg's slate does not pretend to.