DRX Moves Into K-Dramas and Game Publishing With Two New Series Already in the Works

DRX is expanding beyond its core business into a broader digital entertainment operation that spans K-dramas, game publishing and original content IP, the company confirmed to Variety on 21 August 2026 (Variety).

The push is being led through WebsCreative, a DRX subsidiary since 2022. WebsCreative started life as a marketing shop with more than two decades of experience running film and streaming campaigns before moving into game publishing and content development. DRX now plans to put fresh capital behind the subsidiary to build out its content team and expand its capacity to source, back and deliver entertainment projects.

Two previously unannounced K-drama projects are already in motion. Both are fully cast with well-known Korean actors, and both have been commissioned for Korean broadcasters first, with conversations involving international platforms and distributors running in parallel.

The first series is already in production. WebsCreative is overseeing everything from filming through editing and carries full responsibility for delivering the finished drama to its broadcaster — meaning the subsidiary acts as the end-to-end production arm, not just an investor. The second project is structured differently: WebsCreative invested in the underlying intellectual property at an early stage and is co-producing alongside the existing IP owner. That series is set to air on a major Korean broadcaster and a global streaming platform.

Korean shows backed by DRX's subsidiary are slated to debut in the fourth quarter of 2026, according to the Korea Herald — which would make them DRX's first K-drama releases (Korea Herald).

DRX co-CEO Can Yang told Variety that the company's project filter looks at four things: market relevance, real audience demand, the ability to scale, and a credible path to long-term monetisation. Yang said DRX is selective about which projects it takes on and works with strong production partners, combining DRX's global youth-skewing audience and WebsCreative's marketing background with a growing footprint across Southeast Asia.

The longer-term ambition, Yang said, is for DRX to develop and originate its own IP rather than only participating as an investor in projects created by others. That is a shift from backing other people's stories to building the in-house capability to tell its own.

For viewers, the practical effect is more K-drama titles entering a production pipeline that already feeds Korean broadcasters and global streamers. Two series are moving now; how many follow depends on how these first projects land with audiences and platforms alike.