Callaway and PGA Tour distance themselves from Good Good Golf over deleted ad showing woman shoved
Callaway Golf and the PGA Tour have distanced themselves from Good Good Golf after a promotional video showed one of the YouTube collective's members shoving a woman to the ground.
The 15-second advert, promoting a new Callaway driver developed in collaboration with Good Good, featured member Garrett Clark running toward a woman as she reached for the golf club and pushing her, causing her to scream. Callaway deleted its social media posts promoting the driver late on Friday evening, and Good Good removed the advert as well, after widespread criticism that it portrayed violence against women. Clips of the ad continued to circulate online after the deletion. (Golfweek, Yahoo Sports)
Good Good, launched as a YouTube channel in 2020, has grown into one of the largest content creators in golf. The group has worked with Callaway since 2023 and had been riding a wave of mainstream exposure, including a PGA Tour-backed event. (BBC Sport)
The PGA Tour had announced plans to stage the inaugural Good Good Championship in Texas, scheduled for November. A PGA Tour spokesperson said the tour "does not condone violence in any form" and that the since-deleted video "does not reflect its values or commitment to inclusivity and respect." (BBC Sport)
Callaway said it was "disappointed by the content posted by Good Good" and was "appreciative of Good Good addressing it," according to BBC Sport. Good Good apologised for the advert, which showed a woman being pushed to the ground as she reached for a golf club. (BBC Sport)
The speed of the response tells its own story. The ad went live, drew immediate backlash, and was pulled within the same day — with both the equipment giant and the tour moving to separate themselves publicly from a partner they had been actively promoting.
What remains unclear is the status of the Good Good Championship in Texas. The PGA Tour's statement condemned the video but did not confirm whether the November event would proceed as planned. For a tour that has invested heavily in broadening golf's audience through digital creators, the silence on that point is telling.
