Callaway Cuts Ties With Good Good Golf Over Shoving Ad Backlash

Callaway has ended its relationship with Good Good Golf, effective immediately, six days after a promotional advert sparked fierce criticism for depicting a man shoving a woman to the ground.

The golf equipment company announced the split on Thursday, August 27, 2026, and said it would donate $1 million to organisations working to prevent violence against women and support survivors of domestic violence. "Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment," Callaway said in a statement The Guardian.

The controversy centres on an advert posted on 21 August to promote a driver that Good Good — a popular golf content collective — had produced in collaboration with Callaway. The ad showed Good Good co-founder Garrett Clark shoving Good Good personality Alexis Miestowski to the ground as she reached to pull the Callaway club from his bag. Standing over her, Clark said: "Do not touch my new driver."

Good Good removed the ad from social media after an immediate backlash from viewers who said it depicted violence against women, and the company issued an apology on Saturday, 22 August. Clark then posted a video apology on the night of Wednesday, 26 August, saying he hoped "we can move on."

Callaway had reposted the ad to its own social media accounts. On Thursday the company acknowledged that its internal review process "had not been comprehensive enough" and said it had taken "appropriate internal corrective actions" and strengthened its approval process for promotional content.

The fallout has spread well beyond the Callaway partnership. Golf Channel postponed the premiere of its reality show Big Break x Good Good by one week after a sponsor asked for its branding to be removed from the programme. Dick's Sporting Goods and Golf Galaxy have pulled Good Good merchandise from store shelves and online.

Good Good is also the title sponsor of a PGA Tour event scheduled for November 2026 in Austin, Texas — a tournament that now sits under a cloud of uncertainty. PGA Tour commissioner Brian Rolapp addressed the situation in measured terms: "It's a bit of a fluid situation. We'll continue to monitor the situation and see how it develops" The Guardian.

Good Good Golf built its audience on YouTube and social media, turning a group of friends filming trick shots and casual rounds into a brand with equipment deals, a television partnership, and a PGA Tour sponsorship. The Austin event, when confirmed, would have marked the group's most visible step into the professional tier of the sport.

For now, that step looks less certain. A six-second advert — a piece of content designed to sell a golf club — has instead cost Good Good its biggest equipment partner, its retail presence in major stores, and delayed its television debut. Whether the Austin tournament proceeds, and under what name, is a question the PGA Tour is not yet rushing to answer.