Lila Moss Takes the Brand Ambassador Role Her Mother Held at Zadig & Voltaire

Lila Moss has been named the new brand ambassador of Zadig & Voltaire, the Paris-based fashion house founded and led by chief executive officer Thierry Gillier. The campaign was photographed by Francesc Planes at Hotel Château Voltaire in Paris, a property owned and operated by Gillier, and will appear globally in print and digital. WWD

The appointment carries a family thread. Lila Moss's mother, Kate Moss, was the face of Zadig & Voltaire in 2019 and designed the Kate bag, which remains in the brand's assortment. That year, Zadig & Voltaire also launched a handbag collection in collaboration with Kate Moss, revealed to WWD in August 2019. WWD

Dan Sablon, appointed creative director of Zadig & Voltaire in February, described Lila Moss as the natural choice for the campaign and called her a perfect muse for the brand's future-facing vision. His remit covers ready-to-wear, handbags, eyewear and store design as part of a broader brand revamp. WWD

The house had signalled the relationship weeks earlier. Zadig & Voltaire hosted an event with Lila Moss at Château Voltaire on 24 June 2026, and the brand's official Instagram posted "Lila Moss and friends at Château Voltaire" the following day. Instagram

Lila Moss, 23, made her runway debut in 2021 walking in a Miu Miu show during Paris Fashion Week. She has since appeared on the covers of British Vogue, Vogue Hong Kong, Vogue Japan and Vogue España, and has modelled for brands including Marc Jacobs Beauty, Yves Saint Laurent Beauty, Burberry, Versace, Fendi, Calvin Klein, DKNY, GapStudio, Maje and Victoria's Secret. WWD

Beyond fashion, Moss is an Omnipod user living with Type 1 diabetes. She narrated a sleep story for "The Mind in Range Collection," a mindfulness partnership between Calm, the meditation app, and Omnipod, the insulin-management device. WWD

What makes the appointment resonate is the generational handoff. Kate Moss fronted the brand and put her name on a bag seven years ago; now her daughter carries the ambassador title under a creative director brought in to refresh the house's image. Zadig & Voltaire, a label known for cashmere, leather and a rock-tinged aesthetic, is betting that the younger Moss can carry that identity to a new audience without severing the link her mother established.