Indian Kids' Brand Emomee Lands Its First Animated Series on Netflix
A Mumbai children's brand that built an audience of one billion views on YouTube and social media has brought its first original animated series to Netflix. 'Emomee: Big Skills for Little Ones, Minis' is now streaming globally on the platform, with 20 episodes running roughly 11 minutes each Variety.
The series follows three characters — E, Mo and Mee — through everyday adventures aimed at preschool-age children. The goal, as the brand describes it, is to build confidence, curiosity, kindness, emotional intelligence and problem-solving in its young viewers Variety.
Emomee calls itself a "life-skills-first" children's brand. Its official website describes the property as a "safe, smart, and super fun screen-time space made for curious kids," with the tagline "Cartoons for every Lifeskill" Emomee.com. The company also makes child-safe toys, books and playkits tied to the show's lessons LinkedIn.
The founder and CEO is Pooja Jauhari, who previously served as CEO of The Glitch, a creative agency acquired by the advertising holding group WPP. Her co-founder at Emomee is Varun Duggirala, who also co-founded The Glitch. Suraksha Subramaniam rounds out the founding team, overseeing legal and IP compliance Variety.
The numbers behind Emomee's rise to Netflix are striking. The brand reached one billion views across more than 100 countries. It built a subscriber base of 2.5 million within 15 months of launch. And on the Indian business reality show 'Shark Tank India,' all five investors — or "sharks" — made offers at the founders' asking valuation of INR 50 crore, roughly $5.2 million Variety.
A trailer for the series was unveiled alongside the Netflix announcement. The show is listed on Netflix's platform as 'Emomee - Big Skills For Little Ones' Netflix. Emomee's official Instagram account announced that "E, Mo & Mee are going global" Instagram.
The Netflix placement is not the end of Emomee's ambitions. The company plans to attend MIPCOM — the annual international television market held in Cannes, where producers and distributors negotiate deals — to pursue new agreements across distribution and licensing. Its broader expansion push spans consumer products, licensing and live experiences Variety.
For parents, the arrival of a new preschool series on a major streaming platform means another option in an already crowded field of children's content. What sets this one apart on paper is its origin: an Indian-built brand that grew its audience on social media, won over every investor on a national TV show, and has now secured a global slot on the world's largest subscription streaming service.
