Prime Video Sets September 25 Premiere for Alia Bhatt-Produced 'Don't Be Shy'
Prime Video has set a September 25 premiere date for Don't Be Shy, a young-adult coming-of-age drama produced by actor Alia Bhatt and her sister Shaheen Bhatt under their Eternal Sunshine Productions banner (Variety).
The film is written and directed by Sreeti Mukerji, with Grishma Shah and Vikesh Bhutani credited as co-producers. It was first previewed to press at Prime Video's 2026 Asian slate event in February, where the platform described it as a female-forward drama aimed at younger audiences (Variety).
Four newcomers — Aarushi Bajaj, Ansh Duggal, Bianca Arora and Piyush Khati — lead the cast. The supporting roster includes Kunaal Roy Kapur, filmmaker Anurag Basu, Neha Dhupia and Anju Alva Naik in pivotal roles (Variety).
Eternal Sunshine Productions was founded in 2021 by the Bhatt sisters. Its debut feature, Darlings, premiered in August 2022 as a co-production with Red Chillies Entertainment and marked Jasmeet K. Reen's first time directing a feature. The company's slate also includes Poacher, a Prime Video series from Richie Mehta, and Jigra, an action-adventure directed by Vasan Bala and co-produced with Dharma Productions (Variety).
Shaheen Bhatt, beyond her producing work, is the author of the mental health memoir I've Never Been (Un)Happier, published by Penguin Ebury Press in 2019.
Nikhil Madhok, director and head of originals for Prime Video's SVOD service and Amazon MGM Studios India, oversees the platform's Indian original content slate, of which Don't Be Shy is the latest title (Variety).
For viewers, the September 25 date means a fresh Indian original lands on Prime Video as the streaming calendar moves into autumn. The choice to headline four unknown performers alongside established names signals a bet on new talent — the kind of casting decision that can open doors for younger actors if the film finds its audience.
