Life360 Adds $7.99 QR Pet Tags and Shared Care Features to Its Location App
Life360 launched a new line of $7.99 scannable pet tags and a suite of pet care features in August 2026, deepening its push into the pet tech category it entered with GPS pet trackers in 2025. The stainless-steel Pet Tag carries a QR code that, when scanned by anyone who finds the pet, displays the owner's contact information, alerts the family through the Life360 app, and records the pet's location at the time of the scan. The finder needs no app to initiate contact and can call or text the owner directly. TechCrunch Manila Times/GlobeNewswire
The tag is designed for indoor pets, complementing Life360's existing Pet GPS tracker, which uses GPS, Bluetooth, and WiFi for real-time location and provides instant departure and arrival alerts. Life360
Alongside the hardware, Life360 rolled out "care logs" that let families schedule and track whether a pet has been fed, walked, given medication, or had its litter cleaned. The logs are visible to all family members on the account. A "Zoomies Alerts" feature, tied to the GPS trackers, detects bursts of pet energy at particular points during the day or evening. A Weekly Roundup recaps routines including distance walked and which family member provided the most care. TechCrunch
Life360 also moved its Pet GPS trackers into the $99-per-year Silver subscription tier, having previously restricted them to the higher-tier Platinum and Gold bundles. TechCrunch
The company says families on its service have added more than 8 million pets to their accounts. TechCrunch
The new pet tags and GPS trackers are available on Life360's website and Amazon in the U.S., Canada, Australia, New Zealand, and the U.K. TechCrunch
Life360's broader location-tracking infrastructure extends to lost-pet recovery through its Pet Finder Network, which can expand a search beyond the user's own household by tapping into the wider community of Life360 users. Life360
The company's 2021 acquisition of Tile for $205 million gave it a footprint in Bluetooth-based item tracking, and the pet line builds on that location stack. The QR-tag approach sidesteps the cost and battery constraints of always-on GPS tracking while still providing a recovery path for indoor pets that slip out. For the finder, the friction is minimal: scan a code, see contact details, call or text. No account, no app, no download. TechCrunch
The tier repositioning is worth noting. Moving GPS tracker access down to the $99 Silver tier lowers the entry price for pet-location features and likely reflects Life360's effort to convert pet-owning free users into paying subscribers. The care logs and Weekly Roundup add an engagement loop that goes beyond emergency recovery: the app becomes a daily utility for pet-owning households, not just a tool for when something goes wrong.
The 8 million pets figure signals genuine scale for Life360's pet-specific user base, though the company did not break out how many of those are tied to active GPS trackers versus simply listed on family accounts.
There is a competitive angle worth flagging. The QR tag at $7.99 sits well below the price of a GPS tracker or a competing product like an AirTag-based collar solution, and it requires no subscription at all. That positions Life360 to capture the casual end of the market: pet owners who want a low-cost safety net without committing to a recurring fee. If those users later decide they want real-time tracking, Life360 has the upsell path already wired into the same app.
The care-log features also move Life360 into adjacent territory occupied by dedicated pet-care apps. Scheduling feedings, medication, and walks within a shared family view is a modest feature set technically, but it leverages Life360's existing family-group architecture. Households already coordinating child pickups and location sharing through Life360 can fold pet routines into the same interface without adopting a separate app.
What remains untested at scale is whether the Zoomies Alerts feature, which depends on motion detection from the GPS tracker, produces actionable value for pet owners or functions more as a novelty. The Weekly Roundup's gamification angle, identifying which family member provided the most care, could either reinforce shared responsibility or create friction in households where pet-care duties are a point of contention. Neither outcome is addressable from the announcement alone, but both are the kind of behavioral ripple that tends to surface only after broad adoption.
Taken together, the expansion positions Life360 to own more of the pet-care lifecycle within a single app, from daily routines to emergency recovery, at price points ranging from a one-time $7.99 tag to a $99 annual subscription with GPS tracking included.
