Jay-Z to Open '30' Pop-Up in Camden Ahead of London Stadium Shows
Jay-Z will open a '30' pop-up experience at London's UMusic Shop Camden in The Stables Market from 27 August through 2 September 2026, ahead of his only U.K. performances of the year at Tottenham Hotspur Stadium on 4 and 5 September (Billboard).
The pop-up, open daily from 11 a.m. to 7 p.m., will stock a curated selection of limited-edition merchandise created exclusively for the London concerts. From 5 p.m. each evening, four DJs — Target, Manny Norté, Semtex and Esi — will play sets on site. The shop sits inside Camden's Stables Market, a covered retail and food spot built into converted Victorian horse stables.
The Tottenham Hotspur Stadium dates follow a three-night run at Yankee Stadium in New York City in July 2026, where Jay-Z was joined by guests including Beyoncé, Alicia Keys, Usher, Eminem, Nas, Pharrell Williams, Rihanna and Slick Rick. That New York residency, promoted on Roc Nation's official website, was reported as sold out (Roc Nation). The 2026 shows mark the 30th anniversary of his debut album Reasonable Doubt, released in 1996.
Jay-Z kicked off this live-show run by headlining Philadelphia's Roots Picnic in March 2026 — his first solo performance in over six years. He last toured the U.K. in 2018 on the 'On The Run II' trek with Beyoncé, which visited stadiums in Cardiff, Manchester, Glasgow and London.
Beyond London, the anniversary celebration travels to Paris's Stade de France on 10 September and then to two nights at SoFi Stadium in Los Angeles on 23 and 24 October. A dedicated site, jayz30.com, has been launched for the full run.
For fans in the U.K., the Camden pop-up is the closest thing to a festival village ahead of two stadium nights that are Jay-Z's only British dates of the year. Free to browse, daily DJ sets running through the final two hours give the shop a gig-adjacent feel even before the first Tottenham show opens its gates.
