Prime Video Orders 'Lando': A Three-Part Docuseries on F1 Champion Lando Norris
Prime Video has ordered a three-part docuseries about reigning Formula 1 world champion Lando Norris, with the working title "Lando," set to launch globally on the platform in 2027. Variety
Norris, a 26-year-old Brit, won his first Formula 1 Drivers' Championship the previous season. His career record stands at 13 race wins and 48 podium finishes — the top-three results that mark a driver's best days. Deadline
The series covers a summer in Norris's life leading up to his 27th birthday, including his first Grand Prix win of the current season. According to the synopsis, the story reaches back to his beginnings karting in Bristol and the idols who shaped him, among them motorcycle legend Valentino Rossi. Variety
Box to Box Films, the production company behind the hit F1 documentary series "Drive to Survive," is producing. Executive producers are Tom Keeling, Warren Smith and Jon Smith. Clare Little serves as series producer, with Ben Phethean as series director. Variety
Norris said in a statement that filming had been underway for a while and that he has been heavily involved in the project. He described the docuseries as giving people more access than ever before to his life away from racing. Deadline
Prime Video described the project as offering a "never-before-seen look" at the defending champion. Norris had posted about the series on social media shortly before the report broke, and Prime Video UK & Ireland planned to discuss the commission at the Edinburgh TV Festival on 27 August 2026. Deadline
This is not Norris's first appearance in a Prime Video production. The second season of "Esports World Cup: Level Up," which launched on the platform on 26 June 2026, features Norris alongside Brazilian football legends Ronaldo Nazário and Kaká. PR Newswire
For a sport that has spent the last several years pulling in new audiences through streaming documentaries, the appeal is straightforward. A reigning world champion opening his off-track life to cameras, produced by the company that helped fuel F1's global viewership surge, is the kind of commissioning decision that turns a seasonal sport into a year-round story.
Whether "Lando" broadens that audience further is a question for 2027. For now, the cameras have been rolling, and the slot is marked.
