Grammy Museum to Unravel Olivia Rodrigo's "The Cure" Music Video in New Exhibit

The Grammy Museum in downtown Los Angeles will open "Olivia Rodrigo: the cure unraveled" on 2 September, a two-part exhibit showcasing the handmade sets, props and artwork created for Rodrigo's "The Cure" music video. Presented by American Express, the exhibit runs through 22 February 2027, according to Billboard.

The night before doors open, the museum hosts "An Evening With Olivia Rodrigo" on Tuesday, 1 September at 7:00 p.m. — a conversation moderated by Oscar-winning filmmaker and music journalist Cameron Crowe, followed by a live performance. Variety first reported the Crowe Q&A on 27 August.

Exhibit highlights include the nurse costume Rodrigo wore during filming of "The Cure" video, handmade props such as a miniature "OR" monogram and a beating felt heart, and handwritten, hand-stitched artwork for the "you seem pretty sad for a girl so in love" album. Liam Moore served as production designer on the video, transforming nearly every surface and object with cardboard and hand-painted details. The video itself was directed by Cat Solen and Jaime Gerin. An expanded version of the exhibit is set to open in early autumn 2026, with additional artifacts and details to be announced.

The Grammy Museum's announcement, published on its first-party exhibit page, describes the show as exploring the making of the video from concept to construction. Kelsey Goelz, a curator at the museum, oversaw the exhibit.

Rodrigo has received three Grammy awards from 14 nominations, including Best New Artist in 2022. The Grammy Museum is a nonprofit organisation dedicated to celebrating and exploring music through exhibits, education, grants, preservation initiatives and public programming, as stated on its press page.

For fans, the appeal is straightforward: a walk through the physical craft behind a music video, with the objects built and handled during filming rather than replicas produced for display.