Entertainment

Practical Magic 2 Casts $30 Million Spell to Top North American Box Office

Jonah VillalbaPublished 6d ago3 min readBased on 8 sources
Practical Magic 2 Casts $30 Million Spell to Top North American Box Office
Photo by Justice for the Beholder of the Harvester of Blackened Straw / CC BY-SA 4.0

Practical Magic 2 opened at No. 1 in North America with $30 million in studio estimates for the weekend to Sunday, 13 September 2026.

The Warner Bros. release played in 4,146 theatres across the United States and Canada, domestic being the industry term for those two countries combined, and ended a six-weekend run at the top for Spider-Man: Brand New Day, according to Variety. Sunday figures are studio estimates until Monday's actuals.

The start landed at the low end of expectations. The sequel had been projected to earn $30 million to $40 million in North America, after $4.7 million in previews and $13 million on Friday, figures reported earlier in the weekend by Variety.

Overseas, the film added $16 million from 77 markets for a global weekend tally of $46 million. That is set against a $75 million production budget, excluding marketing costs.

Sandra Bullock and Nicole Kidman return as the Owens sisters. Susanne Bier directed the sequel, with Joey King and Maisie Williams joining the cast and Dianne Wiest and Stockard Channing reprising their roles. Warner Bros. describes the story as returning to a world steeped in moonlit mischief and powerful ancestral magic, according to Warner Bros..

Audience and critics split in the early scores. The film holds a 36% score on Rotten Tomatoes and a B+ grade in CinemaScore exit polls, where opening-night cinemagoers rate the film.

The first Practical Magic opened in 1998 with $13 million, roughly $27 million in today's dollars. The sequel arrives 28 years later.

For fans, this means the witches are back on top of the chart, even if the opening left little room beyond its costs so far.

Behind it, Spider-Man: Brand New Day earned $8.6 million in its seventh weekend in North America. Its totals stand at $935 million domestically and $2.4 billion worldwide.

The Odyssey took $8.1 million from 1,983 theatres in North America, lifting its domestic ticket sales to $601 million after nine weekends. Worldwide it has reached $1.68 billion, passing Jurassic World's $1.67 billion to become Universal's highest-grossing release.

Further down, Coyote vs. Acme earned $6.3 million from 3,355 venues in its third weekend, down 47%, for $47.8 million domestically to date. Runner opened with $6 million from 2,568 venues in its first weekend.

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