Sphere Abacus buys Rocket Rights and launches Rocket Booster
Sphere Abacus has bought digital sales company Rocket Rights outright and renamed it Rocket Booster.
The deal covers 100% of the business, as reported by Advanced Television and C21Media. Financial terms were not disclosed, according to Deadline. The announcement was published on 14 September 2026.
Founder Matthew Frank stays with the business as executive director of Rocket Booster. Former chief operating officer Cat Davie becomes managing director. Both will report to Sphere Abacus managing director Jonathan Ford.
Rocket Booster specialises in digital rights. It sells shows to FAST services, meaning free ad-supported streaming channels, and VoD platforms, meaning video-on-demand services where viewers choose what to watch and when. The company was founded in 2021 by Frank with his late brother David, and has built its name moving library and new titles onto phones, smart TVs and social feeds.
The new structure divides the work in two. Rocket Booster will lead multi-platform digital and social media distribution across the combined Sphere Abacus and Rocket Booster catalogues. Sphere Abacus will handle traditional TV sales and licensing for both companies, meaning the deals that put a programme on a broadcaster or streamer in a particular country or window.
Sphere Abacus was previously known as Abacus Media Rights. It sits inside Sphere Media, which bought Abacus Media Rights from Amcomri Entertainment Inc. for $18.2 million. Sphere Abacus is ultimately owned by Bell Media.
That history matters because distribution is a scale game. A larger combined catalogue gives sales teams more titles to offer buyers in one conversation. Keeping the Rocket Booster team in place keeps its buyer relationships intact while it plugs into a bigger library.
The slate includes the hockey romance drama Heated Rivalry, which Sphere Abacus distributes around the world. A distributor sells a show territory by territory and manages those deals. Its sales list also includes Leaving Neverland and the upcoming drama Yaga.
What makes this stand out is the clean split. One team chases digital and social audiences. The other keeps selling to broadcast channels and streaming platforms. For viewers at home, nothing changes on screen, but the same shows will be pushed through more doors.
