Chargers coach Jim Harbaugh fronts Dockers autumn khakis campaign
Los Angeles Chargers head coach Jim Harbaugh is the new brand ambassador for Dockers, the American khaki label.
Harbaugh, a former quarterback and long-time khaki wearer, fronts its autumn campaign, “The Everyday Uniform.” A brand ambassador is a paid public face for a label, appearing in its advertising and wearing its clothes. The campaign launches globally on Monday, 14 September, according to WWD. The news was reported by WWD, the fashion trade publication, on 14 September 2026.
The premise is straightforward. The camera follows Harbaugh through everyday moments. The khakis stay on for all of them, a test of flexibility and comfort.
He grills in them. He tends beehives in them, veil on top and khakis below. He takes an ice plunge, a brief dip in very cold water, works out and practises karate kicks and forms in them. Each clip keeps the same cotton-twill trousers in frame, from back garden to gym floor.
Dockers is owned by Authentic Brands Group, the US company that owns labels and licenses their names to manufacturers and shops. Jarrod Weber is its global president for sports and lifestyle, the division that handles the brand.
The pairing is not new. Harbaugh has been associated with pressed khakis for years. Supporters have copied him, laughed with him and turned the look into a signature that needs no explanation on game day.
In 2014, when Harbaugh was head coach of the San Francisco 49ers, the American football team, Dockers teamed him up indirectly with his wife Sarah Harbaugh and fellow coach Jon Gruden for a campaign against “Dad Pants”, a jokey term for shapeless middle-aged menswear, Levi Strauss & Co. reported at the time. Sarah Harbaugh, his wife and the mother of his children, took part in that effort.
A year later, Harbaugh inspired Michigan fans to “#KhakiOut”, turning up to games in khakis in his honour, Levi Strauss & Co. reported.
What makes this stand out is the continuity. A decade on, the trousers have not changed. The coach has not changed. Only the team on his jacket is different. For fans, this means the sideline look is now billboard material as well.
